CRO Site Speed vs. Conversion: The Benchmark That Changes Everything in 2026
Sebastien Balieu
Jan 5, 2026
The guest sits down at your table, but somebody else delivered them.
Same frame, same score out of five, same button. Guests sort by price or availability and pick you for the wrong reasons. The next day, they can't remember your name.
The room, the service, this morning's produce: none of that fits into a PDF menu and three compressed pictures. What keeps your regulars coming back stays invisible to anyone who hasn't been in yet.
They search on their phone, your site takes four seconds to open, the menu is unreadable, they move on. Those tables leave no trace in your booking book.
A share of your bookings comes from guests who already knew you and simply went through the app. You hand over a percentage on a customer you won yourself, in your own dining room.
It creates the craving and takes the booking while you are in the kitchen.
And your guests leave remembering your name, not an app's.
Your house, your chef, your street, what you serve and why. People book with you because they want you, not because you came third in a results grid. Price stops being the only argument.
Large-format photos, dishes, prices and allergens editable in seconds from your phone. What leaves your kitchen at eleven is readable on Google by noon. Your dining room can be visited from a screen, exactly as it is.
Time slots, covers per service, automatic confirmations and reminders: the guest books with you, with nobody in between. You keep the full margin and, more importantly, their email, their preferences, their birthday. You can bring them back without paying again to find them.
Pages by neighbourhood, by cuisine and by occasion, in French, Dutch and English, written for what visitors type into Google and ask AI assistants. They keep filling your dining room the day you leave the platform.
My job as a developer: helping you solve them.
A B2B SaaS website redesign that loads in under a second
Turning every building you walk past into a card worth collecting
Helping families build positive habits at home
Urban escape games
Belgium's largest network of heating specialists
What if the next project here was yours?
Ultra-fast sites and apps, built to measure.
Request a quoteSME owners with the same need as you: a site that matches what they sell.
Sébastien is always attentive and understood our needs perfectly when it came to redesigning our website! The new site looks great and was delivered on time. We've already gained a few customers thanks to the improved SEO of the new site
Didier Boulvin
Coddy
Numinam's contribution to the development of our App has been significant in its success with our B2C and B2B customers.
Stephane Draux
Founder • Spengo
Numinam (One More Pixel) is doing a fantastic job for Euronet. They’ve started the mission in saving our web-site from a cyber-attack. We had lost a lot of information and they had to rebuild our web-site. They had to recover the data left on our…
Valérie Van Belle.
Managing director • Euronet
At Nallian we build solutions that are trusted by the world's leading airports, ground handlers and logistics companies. But our website no longer reflected that level of excellence. This redesign ensures our first impression matches the quality of…
Jean Verheyen
CEO • Nallian
The new website much better reflects who we are. It tells our story more clearly, it's easy to navigate, it looks fresh and modern. It is more Nallian.
Joke Aerts
Director of Marketing • Nallian
Numinam's technical and design vision has enabled us to improve our lead generation flows. A big step forward.
Jérôme Van De Sande
Product & Data Leader • Heat Me
Numinam has completely modernized our website. The design is clearer, more credible, and our visitors understand what we do. A real leap in quality. Also worth noting is the excellent collaboration between Numinam and our development agency. Thank…
Olivier Lafosse
Founder & CEO • Heat Me
It was a real pleasure to do business with Sebastien. He did a great job and transform our inefficient and boring website to a nice one that generate leads. Moreover, Sebastien is a patient and reliable partner and he's always ready to help.
Shirley Boterdael
Marketing & Com. Manager • Highcodata
You don't talk to a salesperson who reports to a project manager, who briefs a developer and a designer: all those people sit in front of you, in one person, from the very first meeting.
from €595
Before a single line of code, we clarify your visitors' journey and the image you project. The design then does the work of creating the craving and guiding people towards booking.
from €1,190
I build your site from scratch: it loads in under a second on a phone, in the street, and turns visitors into bookings. No template, no plugins to maintain, and code that is 100% yours.
from €595
Your future guests search Google Maps and ask ChatGPT where to eat tonight. I structure your site so it shows up in both places, and I send you the ranking report so you can watch it move.
from €595
Confirmations, day-before reminders, birthday follow-ups, group enquiries: I automate what keeps your team busy between services, with or without AI. Measurable results within 4 to 6 weeks.
I don't hand over a project and vanish. Updates, optimisations, A/B testing and dashboards: I stay your partner for the long run.
01 Scoping call and project setup
02 Mockups and validation
03 Development
04 SEO / AEO / GEO optimisation
05 Launch and training
06 Follow-up and optimisation
25 minutes to look at your situation together: your visibility on Google Maps, what you hand over to the platforms every month, what your website says about your house today. You leave with a clear diagnosis, even if we never work together.
It's free, there's no commitment, and you get me directly on the phone. The developer you talk to is the one who will build your site.
Three formats, always at €595 per working day. Landing page (2 days, from €1,190): one page for a specific offer or event. Showcase website (6 days, from €2,975): your venue online with an interactive menu, local SEO and an optimised Google Business Profile. Website with CMS (from 12 days, from €8,925): for a group or several venues, advanced SEO architecture, multilingual and integrations. In all cases: no commission on your bookings. A 25-minute call is enough to scope your needs.
Your customers book directly on your site: choice of time slot (lunch/dinner), number of covers, date, and optionally a specific table. Availability is displayed in real time. Once the booking is confirmed, the customer receives an automatic email and/or SMS. A reminder is sent the day before. In case of cancellation, the time slot is freed automatically. The system syncs with your calendar (Google Calendar or internal tool). You have nothing to manage manually. For hotels, the same principle applies to rooms with availability management and PMS connection.
Yes, and it is the strategy I recommend to start with. The goal is not to cut TheFork overnight, but to build a direct booking channel that gains momentum. Your site becomes your main storefront, through local SEO, Google Maps and your social accounts; the platforms stay a complementary channel. Over the months, the share of direct bookings rises and your commissions fall accordingly. You decide the pace, based on what you measure.
Yes. You update dishes, prices, allergens and photos in a few clicks from a simple interface, without going through a developer. The change goes live immediately, readable on mobile and indexable by Google, which a PDF menu is not. During the mockup phase, I show you the admin interface before building it, so you can approve what you will be using every day.
Local SEO is integrated from the design phase: Schema.org markup for venues (Restaurant, Hotel, LocalBusiness), NAP consistency (name, address, phone) across all pages, Google Maps integration, and content optimised for geolocated searches. I also guide you on managing your Google Business Profile. The goal: appear in the top 3 when a tourist searches for your type of venue in your neighbourhood, on Google and in AI answers from ChatGPT and Perplexity.
Yes. The site is multilingual FR/NL/EN (or any other language depending on your clientele). Each version is SEO-optimised in its language and indexed separately by Google. If you manage content independently, the admin interface lets you publish in each language independently.
It depends on the platform. TheFork offers an embeddable widget that can coexist with your direct booking system. For hotels, the connection with Booking goes through a channel manager. The goal is to avoid duplicates: every booking, regardless of the channel, updates your availability. The exact configuration is defined during the scoping call based on your current tools.
The complete source code of your site lives in your own Git repository from day one, on standard open-source technologies, with the technical documentation delivered at launch. Developers I trust know the project and can step in.
What I cannot promise is being available forever; what I can guarantee is that my leaving does not block you.
Yes, photos remain your responsibility. They are what makes people want to book, so they are the line worth spending money on. If you do not have professional photos, I can recommend food and hospitality photographers in Brussels. On the technical side, every image is compressed and served in modern formats: they appear fast without visible loss of quality.
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