HoReCa & Tourism

A site that fills your tables and your rooms without giving 15% to a platform.

TheFork subscriptions, Booking commissions, visibility that depends on an algorithm. Your margin goes to platforms instead of funding your kitchen or your team. I build high-performance sites for restaurants, hotels and tourism businesses that want direct bookings, an always up-to-date menu, and real visibility on Google.

5.0

par 22 clients

What's costing you bookings every week.

You're paying for your own customers.

You're paying for your own customers.

TheFork takes ~€12 per booking. Booking, 15 to 25% per night. On 250 covers/month at an average ticket of €80, that's €2,000 to €5,000/month going to commissions. The more you fill, the more you pay. And your customer data belongs to the platform, not to you.

Invisible on Google Maps when your customers search.

Invisible on Google Maps when your customers search.

'Fine dining Brussels centre', 'boutique hotel Grand-Place': if you don't appear in the top 3 Google Maps results, you're invisible to 70% of tourists searching for where to eat or sleep tonight. Your competitors are there. You're not.

Your menu is a PDF and your site dates from 2019.

Your menu is a PDF and your site dates from 2019.

A PDF that Google doesn't index, that tourists can't read on their phone, and that you can't update without calling your provider. The daily special is ready at 11am. It's online at... never.

What your site does for you after launch.

It takes direct bookings, commission-free.

It takes direct bookings, commission-free.

Your customers book directly on your site: tables, rooms or activities. Time slot management, covers per service, real-time availability. Automatic email and SMS confirmations, reminders the day before. You keep 100% of the margin and recover customer data (email, preferences, birthdays).

Your menu is always up to date, on every screen.

Your menu is always up to date, on every screen.

You update dishes, prices, allergens and photos in a few clicks from a simple interface. The change goes live immediately, readable on mobile, indexed by Google. No more PDFs. Your daily specials are published in 30 seconds.

It positions you at the top of Google Maps and in AI answers.

It positions you at the top of Google Maps and in AI answers.

Schema.org Restaurant/Hotel markup, optimised Google Business Profile, local SEO built into the code. When a tourist searches 'restaurant Brussels centre' on Google, or asks ChatGPT, it's your venue that appears.

It welcomes tourists in their language.

It welcomes tourists in their language.

Brussels welcomes 10 million visitors per year. Your site is multilingual FR/NL/EN, translated and SEO-optimised per language. Each version is indexed separately by Google to capture traffic from each market.

Three ways to be visible online. Only one belongs to you.

Not recommended
Facebook page as a website.

Facebook page as a website.

Zero Google ranking. No integrated booking. Your visibility depends on the algorithm of the day. Tourists searching 'restaurant Brussels' on Google don't find you.

Not recommended
TheFork or Booking as your main storefront.

TheFork or Booking as your main storefront.

15 to 25% commission on every booking. Customer data belongs to the platform. You have no control over your positioning, and the platform favours those who accept the highest commissions.

Recommended
Your own site + direct booking.

Your own site + direct booking.

100% of the margin kept. Your customer data belongs to you. You control your image, your local SEO, your menu. The site works for you 24/7, even when you're in the kitchen.

Réservation directe vs plateforme Comparaison du flux de réservation via TheFork avec commission versus réservation directe sur votre propre site. Via TheFork Client Réservation — 80 € Commission plateforme -15% = -12 € Vous recevez 68 € -2 000 € perdus /mois sur 250 couverts Données clients TheFork VS Votre site Client Réservation — 80 € Zéro commission Votre marge : 100% Vous recevez 80 € 2 000 € gardés /mois sur 250 couverts Données clients À vous

TheFork vs direct booking

€2,000/month in commissions: here's where your margin goes.

On 250 covers per month with an average ticket of €80, TheFork takes about €12 per booking — that's €2,000 in monthly commissions. Over a year: €24,000. Over three years: €72,000.

With a booking system integrated into your own site, every booking is direct. You keep 100% of the margin, you recover customer data, and you build a loyal customer base you can contact again without paying a platform.

The site pays for itself within a few months — often as soon as 15 to 20% of your bookings go direct.

How it works in practice.

No 40-page specification document. We move fast, you validate at every step.
01

January 1, 2000

Scoping call

25 min to understand your venue, your clientele and your goals. I review your current site, your Google Maps presence and your platform commissions. You leave with a quantified diagnosis, even if you don't sign.
02

Mockups and validation

Custom wireframes and mockups: homepage, interactive mobile menu, booking system, gallery. You see and approve before a single line of code is written.
03

Development and local SEO

Ultra-fast site, built-in local SEO, direct booking system, menu management via admin interface. Google Business Profile and Schema.org configuration included. You get a real-time preview.
04

Launch and follow-up

Go live, tracking configured, 3 months of support included. We track together the evolution of direct bookings vs platforms. Then: retainer or ad hoc, you choose.
Coddy: tourist booking and payment across 9 countries, 90% automated.

Proof by example

Coddy: tourist booking and payment across 9 countries, 90% automated.

Coddy is my startup. Urban escape games for individuals and companies across 9 European countries — a leisure and tourism experience at scale.

I designed the entire platform: ultra-fast multilingual public site, automated booking and payment system, multi-country back-office. 90% of customer interactions automated, each country manager handles their content independently.

It's not a restaurant, but the challenges are the same: direct booking without intermediaries, local SEO in each city, multilingual, and every euro saved in commissions is a euro of margin recovered.

See the Coddy case

HoReCa pricing. No surprise quotes.

The price depends on the size of your venue and the features you need. Zero commission on your bookings, whatever the plan.

Showcase + Menu
€3,500 to €5,500
Your venue online with an interactive menu that's always up to date. Ideal for a restaurant, bar or café that wants to be visible on Google and stop using PDFs.
Let's talk
3 to 6 pages (home, menu, gallery, contact)
Interactive menu editable in a few clicks
Allergens, photos and prices always up to date
Local SEO + optimised Google Business Profile
Custom design, mobile-first
PageSpeed 95+
Delivered in 3 to 5 weeks
3 months of support included
Direct Booking
€7,500 to €12,000
Your site becomes a booking channel. Price varies based on: number of languages, calendar/PMS integration, and automation level (emails, reminders, cancellations).
Discuss your project
Everything in Showcase + Menu, plus:
Online booking system (tables or rooms)
Time slot, covers and availability management
Automatic emails and SMS (confirmation, reminder)
Multilingual (FR/NL/EN)
Synchronisation with your calendar
Delivered in 5 to 8 weeks
3 months of support included
Most popular
Multi-venue
€14,000 and up
Multiple restaurants, a hotel with restaurant, or a HoReCa group. Each venue manages its content independently from a centralised back-office.
Schedule a call
Everything in Direct Booking, plus:
Multi-site management from a single back-office
Each venue independent on its content
PMS or point-of-sale software integration
Events portal and private menus
Accounting and invoicing connection
Delivered in 8 to 14 weeks
3 months of support included

Frequently asked questions

How much does a website for a restaurant or hotel cost at Numinam?

Three plans depending on your needs. Showcase + Menu (site with interactive menu, local SEO, Google Business Profile): €3,500 to €5,500. Direct Booking (+ online booking system, multilingual, automated emails): €7,500 to €12,000. Multi-venue (multiple sites, centralised back-office, PMS integration): from €14,000. The price varies based on the number of languages, the level of automation and specific integrations. In all cases: zero commission on your bookings. A 30-minute call is enough to scope your needs and give you a precise estimate.

How does the Numinam booking system work?

Your customers book directly on your site: choice of time slot (lunch/dinner), number of covers, date, and optionally a specific table. Availability is displayed in real time. Once the booking is confirmed, the customer receives an automatic email and/or SMS. A reminder is sent the day before. In case of cancellation, the time slot is freed automatically. The system syncs with your calendar (Google Calendar or internal tool). You have nothing to manage manually. For hotels, the same principle applies to rooms with availability management and PMS connection.

Can I keep TheFork or Booking alongside my own site?

Yes, and it's the recommended strategy to start with. The goal isn't to cut TheFork overnight, but to build a direct booking channel that gains momentum progressively. Your site becomes your main storefront (local SEO, Google Maps, social media), the platforms remain a complementary channel. Over the months, the share of direct bookings increases naturally — often a 20 to 40% shift within 6 months — and your commissions decrease accordingly.

Is it easy to update the menu or card yourself?

Yes. You update dishes, prices, allergens and photos in a few clicks from a simple interface, without going through a developer. The change goes live immediately, readable on mobile, indexed by Google. No more PDFs. Your daily specials are published in 30 seconds. During the mockup phase, I show you the admin interface before building it so you can validate what you'll be using every day.

How does Numinam optimise my venue on Google Maps?

Local SEO is integrated from the design phase: Schema.org markup for venues (Restaurant, Hotel, LocalBusiness), NAP consistency (name, address, phone) across all pages, Google Maps integration, and content optimised for geolocated searches. I also guide you on managing your Google Business Profile. The goal: appear in the top 3 when a tourist searches for your type of venue in your neighbourhood — on Google and in AI answers from ChatGPT and Perplexity.

Can my site be in several languages for international tourists?

Yes. The site is multilingual FR/NL/EN (or any other language depending on your clientele). Each version is SEO-optimised in its language and indexed separately by Google. If you manage content independently, the admin interface lets you publish in each language independently.

Do the two systems (TheFork and my site) synchronise?

It depends on the platform. TheFork offers an embeddable widget that can coexist with your direct booking system. For hotels, the connection with Booking goes through a channel manager. The goal is to avoid duplicates: every booking, regardless of the channel, updates your availability. The exact configuration is defined during the scoping call based on your current tools.

What happens if Numinam is no longer available?

The complete source code of your site is hosted in your own Git repository from day one. The project uses standard open-source technologies: any experienced developer can take over. Technical documentation is delivered at launch. Trusted associate developers are familiar with the tech stack and can step in if needed. Your site doesn't depend on a single person.

Do I provide the restaurant photos myself?

Yes, photos remain your responsibility. Visual quality is critical for a HoReCa venue — it's what makes people want to book. If you don't have professional photos, I can recommend photographers specialising in food and hospitality in Brussels. On the technical side, all images are automatically optimised for the web: lossless compression, progressive loading, modern formats. Your photos are beautiful AND fast.

Every month without direct booking is margin you're leaving to the platforms.

Every month without direct booking is margin you're leaving to the platforms.

25 minutes to analyse your online presence, calculate your platform commissions and identify the bookings you're losing every week. You leave with a quantified diagnosis, even if you don't sign.

Free. No commitment. With Sébastien, founder of Coddy (tourist booking across 9 countries, 90% automated) and full-stack developer for over 10 years.

Book my free call — 25 min