A site that fills your tables and your rooms without giving 15% to a platform.




































What's costing you bookings every week.
You're paying for your own customers.
TheFork takes ~€12 per booking. Booking, 15 to 25% per night. On 250 covers/month at an average ticket of €80, that's €2,000 to €5,000/month going to commissions. The more you fill, the more you pay. And your customer data belongs to the platform, not to you.
Invisible on Google Maps when your customers search.
'Fine dining Brussels centre', 'boutique hotel Grand-Place': if you don't appear in the top 3 Google Maps results, you're invisible to 70% of tourists searching for where to eat or sleep tonight. Your competitors are there. You're not.
Your menu is a PDF and your site dates from 2019.
A PDF that Google doesn't index, that tourists can't read on their phone, and that you can't update without calling your provider. The daily special is ready at 11am. It's online at... never.
What your site does for you after launch.
It takes direct bookings, commission-free.
Your customers book directly on your site: tables, rooms or activities. Time slot management, covers per service, real-time availability. Automatic email and SMS confirmations, reminders the day before. You keep 100% of the margin and recover customer data (email, preferences, birthdays).
Your menu is always up to date, on every screen.
You update dishes, prices, allergens and photos in a few clicks from a simple interface. The change goes live immediately, readable on mobile, indexed by Google. No more PDFs. Your daily specials are published in 30 seconds.
It positions you at the top of Google Maps and in AI answers.
Schema.org Restaurant/Hotel markup, optimised Google Business Profile, local SEO built into the code. When a tourist searches 'restaurant Brussels centre' on Google, or asks ChatGPT, it's your venue that appears.
It welcomes tourists in their language.
Brussels welcomes 10 million visitors per year. Your site is multilingual FR/NL/EN, translated and SEO-optimised per language. Each version is indexed separately by Google to capture traffic from each market.
Three ways to be visible online. Only one belongs to you.
Facebook page as a website.
Zero Google ranking. No integrated booking. Your visibility depends on the algorithm of the day. Tourists searching 'restaurant Brussels' on Google don't find you.
TheFork or Booking as your main storefront.
15 to 25% commission on every booking. Customer data belongs to the platform. You have no control over your positioning, and the platform favours those who accept the highest commissions.
Your own site + direct booking.
100% of the margin kept. Your customer data belongs to you. You control your image, your local SEO, your menu. The site works for you 24/7, even when you're in the kitchen.
TheFork vs direct booking
€2,000/month in commissions: here's where your margin goes.
On 250 covers per month with an average ticket of €80, TheFork takes about €12 per booking — that's €2,000 in monthly commissions. Over a year: €24,000. Over three years: €72,000.
With a booking system integrated into your own site, every booking is direct. You keep 100% of the margin, you recover customer data, and you build a loyal customer base you can contact again without paying a platform.
The site pays for itself within a few months — often as soon as 15 to 20% of your bookings go direct.
How it works in practice.
January 1, 2000
Scoping call
Mockups and validation
Development and local SEO
Launch and follow-up
Proof by example
Coddy: tourist booking and payment across 9 countries, 90% automated.
Coddy is my startup. Urban escape games for individuals and companies across 9 European countries — a leisure and tourism experience at scale.
I designed the entire platform: ultra-fast multilingual public site, automated booking and payment system, multi-country back-office. 90% of customer interactions automated, each country manager handles their content independently.
It's not a restaurant, but the challenges are the same: direct booking without intermediaries, local SEO in each city, multilingual, and every euro saved in commissions is a euro of margin recovered.
HoReCa pricing. No surprise quotes.
The price depends on the size of your venue and the features you need. Zero commission on your bookings, whatever the plan.
Frequently asked questions
How much does a website for a restaurant or hotel cost at Numinam?
Three plans depending on your needs. Showcase + Menu (site with interactive menu, local SEO, Google Business Profile): €3,500 to €5,500. Direct Booking (+ online booking system, multilingual, automated emails): €7,500 to €12,000. Multi-venue (multiple sites, centralised back-office, PMS integration): from €14,000. The price varies based on the number of languages, the level of automation and specific integrations. In all cases: zero commission on your bookings. A 30-minute call is enough to scope your needs and give you a precise estimate.
How does the Numinam booking system work?
Your customers book directly on your site: choice of time slot (lunch/dinner), number of covers, date, and optionally a specific table. Availability is displayed in real time. Once the booking is confirmed, the customer receives an automatic email and/or SMS. A reminder is sent the day before. In case of cancellation, the time slot is freed automatically. The system syncs with your calendar (Google Calendar or internal tool). You have nothing to manage manually. For hotels, the same principle applies to rooms with availability management and PMS connection.
Can I keep TheFork or Booking alongside my own site?
Yes, and it's the recommended strategy to start with. The goal isn't to cut TheFork overnight, but to build a direct booking channel that gains momentum progressively. Your site becomes your main storefront (local SEO, Google Maps, social media), the platforms remain a complementary channel. Over the months, the share of direct bookings increases naturally — often a 20 to 40% shift within 6 months — and your commissions decrease accordingly.
Is it easy to update the menu or card yourself?
Yes. You update dishes, prices, allergens and photos in a few clicks from a simple interface, without going through a developer. The change goes live immediately, readable on mobile, indexed by Google. No more PDFs. Your daily specials are published in 30 seconds. During the mockup phase, I show you the admin interface before building it so you can validate what you'll be using every day.
How does Numinam optimise my venue on Google Maps?
Local SEO is integrated from the design phase: Schema.org markup for venues (Restaurant, Hotel, LocalBusiness), NAP consistency (name, address, phone) across all pages, Google Maps integration, and content optimised for geolocated searches. I also guide you on managing your Google Business Profile. The goal: appear in the top 3 when a tourist searches for your type of venue in your neighbourhood — on Google and in AI answers from ChatGPT and Perplexity.
Can my site be in several languages for international tourists?
Yes. The site is multilingual FR/NL/EN (or any other language depending on your clientele). Each version is SEO-optimised in its language and indexed separately by Google. If you manage content independently, the admin interface lets you publish in each language independently.
Do the two systems (TheFork and my site) synchronise?
It depends on the platform. TheFork offers an embeddable widget that can coexist with your direct booking system. For hotels, the connection with Booking goes through a channel manager. The goal is to avoid duplicates: every booking, regardless of the channel, updates your availability. The exact configuration is defined during the scoping call based on your current tools.
What happens if Numinam is no longer available?
The complete source code of your site is hosted in your own Git repository from day one. The project uses standard open-source technologies: any experienced developer can take over. Technical documentation is delivered at launch. Trusted associate developers are familiar with the tech stack and can step in if needed. Your site doesn't depend on a single person.
Do I provide the restaurant photos myself?
Yes, photos remain your responsibility. Visual quality is critical for a HoReCa venue — it's what makes people want to book. If you don't have professional photos, I can recommend photographers specialising in food and hospitality in Brussels. On the technical side, all images are automatically optimised for the web: lossless compression, progressive loading, modern formats. Your photos are beautiful AND fast.
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Every month without direct booking is margin you're leaving to the platforms.
25 minutes to analyse your online presence, calculate your platform commissions and identify the bookings you're losing every week. You leave with a quantified diagnosis, even if you don't sign.
Free. No commitment. With Sébastien, founder of Coddy (tourist booking across 9 countries, 90% automated) and full-stack developer for over 10 years.