Coddy
Urban escape games




































Understand before designing.
Audit of the existing experience, journey analysis, friction point identification. I look at where your visitors drop off — with data, not assumptions.
Every screen has a goal.
Wireframes, prototypes, mockups — in that order. Baymard and Nielsen principles applied to every decision. Your visitor knows what to do within 5 seconds.
Your brand that scales without diluting.
Colors, typography, components, interactive states — all documented and reusable. Website, app, internal tools: same identity, zero reinvention.
Measure, don't guess.
Heatmaps, session recordings, A/B testing. A repositioned button can increase conversions by 20%. I optimize continuously based on facts.
Coddy — urban escape games in 9 countries. Thousands of players on mobile, in the streets, with a timer. The booking flow went from 7 steps to 3. Completion rate: +20%.
I apply the same rigor to your site and your tools — whether you run an e-commerce store, a hospitality or tourism business, a SaaS product or a real estate platform where every click counts.
— Sébastien, founder & developer
| Numinam (data-driven UX) | Creative agencies | Templates & DIY | |
|---|---|---|---|
| Design objective | Measurable conversion | Aesthetics & creative awards | Speed to launch |
| User research | UX audit, data, tested journeys | Mood boards & art direction | None |
| Wireframes & prototypes | Systematic before every mockup | Sometimes, depending on budget | Non-existent |
| Design system | Delivered and documented | Rarely included | Non-existent |
| Post-launch testing | A/B testing, heatmaps, iterations | Rarely offered | Your responsibility |
| Accessibility | WCAG 2.1 AA from the start | On request | Rarely compliant |
The price depends on the scope — number of screens, level of research, journey complexity.
A UX audit costs between €2,000 and €5,000 depending on the size of the site and the number of user journeys to analyze. It includes friction point analysis, a competitive benchmark, and a report prioritized by business impact. Delivered in 1 to 2 weeks.
A full UX/UI redesign — from audit to final mockups with design system — takes between 4 and 8 weeks. The audit alone takes 1 to 2 weeks. A project with ongoing optimization (A/B testing, monthly iterations) continues as a retainer.
UX (User Experience) covers structure, user journeys, and navigation logic — it's what ensures a visitor finds what they're looking for and takes action. UI (User Interface) covers visual design — colors, typography, components. The two are inseparable: I structure first (wireframes), then design (mockups). Design serves conversion, not the other way around.
I design interfaces for websites, mobile applications, and internal tools (dashboards, CRMs, client portals). The methodology is the same: audit, wireframes, mockups, interactive prototypes, dev-ready handoff. Every project is designed mobile-first.
Yes, but in a targeted way. I need 2 to 3 validation sessions with your team — one for the audit, one for wireframes, one for mockups. That's about 3 to 4 hours total. The rest of the work is handled entirely by me.
I measure the ROI of a UX/UI redesign through concrete indicators: before/after conversion rate, form completion rate, bounce rate, time spent on key pages. This data is collected via heatmaps, session recordings, and A/B tests. The goal is always measurable business impact, not subjective aesthetic improvement.
Everything belongs to you. The Figma files, the documented design system, the handoff specifications — you own it all. Your team or another provider can reuse and evolve them. No lock-in, no recurring license.
Data collected during UX tests (heatmaps, session recordings) is anonymized and hosted on GDPR-compliant European servers. I do not collect any personally identifiable data without explicit consent. The tools used (Hotjar, Microsoft Clarity, or equivalents) are configured to exclude sensitive fields.
On 10,000 monthly visitors, that's 150 extra leads per month. At 200€ per lead: 30,000€ in recovered value every month.
25 minutes to identify the 3 UX issues costing you the most. Free. No commitment. With Sebastien, not a salesperson.