Frequently asked questions about websites and pricing

I charge €700 per working day. A complete showcase website (up to 10 pages, SEO blog included) starts from 6 days, so from €4,200. A website with CMS, with content strategy, thematic silo architecture and CRM integrations, starts at 12 days, so €8,400. The price depends on scope: number of pages, content strategy, integrations, volume of target keywords. A 25-minute call scopes the project and fixes the price before the first line of code.

A consulting firm creates value through its expertise, but that expertise remains invisible if it isn't published and structured to be found. I build content architectures in thematic silos: each practice area (strategy, digital transformation, finance, HR…) has its own content pillar with supporting articles. This structure lets the firm rank on expertise keywords and get cited by AI tools like ChatGPT or Perplexity. Content is designed to demonstrate the firm's competence, not to fill a blog without strategy. I work with you to define priority topics, appropriate formats (in-depth articles, case studies, sector analyses) and the editorial calendar.

Both are complementary, but they serve different stages of the client journey. LinkedIn is effective for brand awareness and direct relationships, but organic reach is declining and content has a very short shelf life. SEO, on the other hand, builds a durable asset: a well-ranked article keeps generating qualified visitors months after publication. In 2026, Google AI Overviews and generative AI tools (ChatGPT, Perplexity) cite authoritative sources. Your website is the only place where you fully control that content. I build sites combining technical SEO and GEO so your firm is found on Google and cited by AI, whatever your prospects are searching for.

Yes: it's at the core of the offering. The sites I build for consulting firms natively include a blog with an optimised SEO architecture: structured URLs, semantic markup, internal linking between articles and service pages. You have two options for content management: I handle it through a monthly editorial retainer (from €150/month), or you manage it yourself with a bespoke CMS if your team wants full publishing autonomy. In both cases, each article is designed to answer a specific search intent and to demonstrate your firm's expertise on questions your clients are actually asking.

Yes. The sites I build for consulting firms can be integrated with the main CRMs on the market: HubSpot, Salesforce, Pipedrive, Zoho, or an internal CRM. Contact forms, content download requests (white papers, studies) and newsletter sign-ups feed directly into your prospecting pipelines. I also configure analytics events (Google Analytics 4, Matomo) to track conversion paths and identify which pages generate the most qualified leads. If your nurturing process includes AI-powered automations, these are integrated from the design phase.

The full source code of your site lives in your own Git repository from day one, on very widespread technologies (Astro, TypeScript) with documented conventions. Another developer can take over with no transition period. I also work with developers I trust who have secure access to projects and can step in.

What I cannot promise is being available forever; what I can guarantee is that my leaving does not block you.

Yes. A complete showcase website with SEO blog and CRM integration starts at €4,200, which is the price of one or two consulting days billed to your own clients. For a small firm, we focus on the essentials: two or three key themes, service pages that convert, a well-connected CRM. You do not need fifty pages to start ranking.

A small firm even has an advantage: you can publish fast, test angles and decide without a committee. The site then grows with you, silo by silo.

Generally, the first rankings arrive between 3 and 6 months after launch, on the least competitive keywords in your niche. That is the time Google takes to index your content, evaluate its relevance and start positioning it.

What accelerates things: a content architecture structured from the start, a regular publishing cadence (even one article a month changes the trajectory) and a domain with some history. The effect is cumulative, each piece reinforcing the ones before it. It is an investment that compounds, where an ad spend stops the day you cut the budget.

The cost of a custom e-commerce website depends on the scope: number of products, payment integrations, inventory management and how much automation you need. A shop built with Snipcart (simple catalogue, Stripe and Bancontact payment, up to a few hundred products) starts at around €5,000 to €8,000. A more advanced site with Medusa.js (multi-currency, vendor portal, order automation) starts from €16,000. In both cases there is no commission on your sales and no monthly subscription to a third-party platform. A 25-minute call is enough to scope your requirements and give you an estimate.

An online shop built with Snipcart (product catalogue, integrated payment, order management) is delivered in 4 to 6 weeks. A more complex e-commerce project (dynamic catalogue, multi-stock management, ERP integrations or advanced automation) requires between 10 and 16 weeks. The timeline depends directly on functional complexity and the speed of your sign-offs. The wireframe and validation phase runs before development: what you approve is what gets built.

Shopify is a convenient way to start quickly, but its business model gets in the way as you grow: commission on sales, a subscription that climbs with the features you add, and limited room to customise without going through its ecosystem of paid plugins. With Snipcart or Medusa.js you pay no commission on your transactions, the code is yours, you host it where you choose and you can change it without asking a platform.

Run the three-year calculation with your own volume before deciding: below a certain turnover, Shopify stays the cheaper option, and I will say so.

I integrate the payment methods that matter on the Belgian and European market: Stripe (Visa, Mastercard, American Express), Bancontact, which is the most used method in Belgium, PayPal, plus Apple Pay and Google Pay for mobile. For B2B, deferred payment (Klarna, Alma) or automated SEPA transfers can be added. Every integration complies with PSD2 and 3D Secure.

SEO for e-commerce is a topic in its own right. I handle native technical SEO from the development phase: clean canonical URLs for each product and category, Schema.org structured markup (Product, Offer, BreadcrumbList), dynamic XML sitemap, OpenGraph tags for social sharing, and optimised load times (PageSpeed 95+). Product pages and category pages are designed to be both readable by Google and optimised for conversion. I can also support you with a full SEO/GEO strategy to position your shop on high-commercial-intent queries in your sector.

The complete source code of your shop lives in your own Git repository (GitHub, GitLab or Bitbucket) and you own it from day one. Secure access is shared with developers I trust who know the project. It is built with standard open-source technologies (Astro, Snipcart, Medusa.js, Node.js), so another experienced developer can take over, and the technical documentation is delivered with it.

What I cannot promise is being available forever; what I can guarantee is that my leaving does not block you.

I charge €700 per working day, and every service takes a number of days known in advance. A website starts at €1,400 for a landing page, €4,200 for a showcase website and €8,400 for a website with CMS. A first automation project starts at €2,800 and produces results in 4 to 6 weeks. A custom internal tool starts at €8,400.

The initial 25-minute audit is free and commitment-free: that is where we define together the scope and the budget that fit your situation. All the price ranges are shown on the solution pages of numinam.com.

The first automations deliver measurable results in 4 to 6 weeks: hours recovered, errors eliminated, steps sped up. A website is delivered in one week for a landing page, one to two for a showcase website, eight to ten for a website with a CMS.

I don't spend three months auditing before I start: the first workflow runs while the rest gets built.

I primarily work with SMEs of 5 to 100 people, post-seed startups, and growing scale-ups. Whether you're a solo founder who needs a fast website or a 50-person SME looking to automate internal processes, the scoping starts from your situation.

The free 25-minute audit lets us confirm that I'm the right partner for your situation.

No. My goal isn't to replace your team: it's to give them better tools. Automation removes the repetitive work, data entry, reporting, manual follow-ups, so your team spends that time on client relationships and on the decisions nobody else can make.

In practice, I automate the work nobody wants to do, not the work that requires human judgment.

Yes. I apply GDPR standards to all projects. Websites built with Astro are static, no exposed database, no vulnerable plugins, virtually zero attack surface. For internal tools and automation workflows, data stays in your infrastructure or on European servers.

No client data is shared with third parties without your explicit consent.

A traditional web agency builds a website and moves on to the next client. With Numinam, you work directly with me. I work across your whole operational efficiency: process automation, a fast website, custom internal tools, SEO and analytics.

My approach is progressive: I start with an audit, prove the value on a first short project, and build the digital infrastructure after that. I automated my own company before offering the service to other SMEs: at Coddy, running in 9 countries, the booking, the payment and the instructions all go out without manual intervention.

Three formats, always at €700 per working day. Landing page (2 days, from €1,400): one page for a specific offer or event. Showcase website (6 days, from €4,200): your venue online with an interactive menu, local SEO and an optimised Google Business Profile. Website with CMS (from 12 days, from €8,400): for a group or several venues, advanced SEO architecture, multilingual and integrations. In all cases: no commission on your bookings. A 25-minute call is enough to scope your needs.

Your customers book directly on your site: choice of time slot (lunch/dinner), number of covers, date, and optionally a specific table. Availability is displayed in real time. Once the booking is confirmed, the customer receives an automatic email and/or SMS. A reminder is sent the day before. In case of cancellation, the time slot is freed automatically. The system syncs with your calendar (Google Calendar or internal tool). You have nothing to manage manually. For hotels, the same principle applies to rooms with availability management and PMS connection.

Yes, and it is the strategy I recommend to start with. The goal is not to cut TheFork overnight, but to build a direct booking channel that gains momentum. Your site becomes your main storefront, through local SEO, Google Maps and your social accounts; the platforms stay a complementary channel. Over the months, the share of direct bookings rises and your commissions fall accordingly. You decide the pace, based on what you measure.

Yes. You update dishes, prices, allergens and photos in a few clicks from a simple interface, without going through a developer. The change goes live immediately, readable on mobile and indexable by Google, which a PDF menu is not. During the mockup phase, I show you the admin interface before building it, so you can approve what you will be using every day.

Local SEO is integrated from the design phase: Schema.org markup for venues (Restaurant, Hotel, LocalBusiness), NAP consistency (name, address, phone) across all pages, Google Maps integration, and content optimised for geolocated searches. I also guide you on managing your Google Business Profile. The goal: appear in the top 3 when a tourist searches for your type of venue in your neighbourhood, on Google and in AI answers from ChatGPT and Perplexity.

Yes. The site is multilingual FR/NL/EN (or any other language depending on your clientele). Each version is SEO-optimised in its language and indexed separately by Google. If you manage content independently, the admin interface lets you publish in each language independently.

It depends on the platform. TheFork offers an embeddable widget that can coexist with your direct booking system. For hotels, the connection with Booking goes through a channel manager. The goal is to avoid duplicates: every booking, regardless of the channel, updates your availability. The exact configuration is defined during the scoping call based on your current tools.

The complete source code of your site lives in your own Git repository from day one, on standard open-source technologies, with the technical documentation delivered at launch. Developers I trust know the project and can step in.

What I cannot promise is being available forever; what I can guarantee is that my leaving does not block you.

Yes, photos remain your responsibility. They are what makes people want to book, so they are the line worth spending money on. If you do not have professional photos, I can recommend food and hospitality photographers in Brussels. On the technical side, every image is compressed and served in modern formats: they appear fast without visible loss of quality.

Three formats, always at €700 per working day. Landing page (2 days, from €1,400): one page to capture enquiries for a specific property or development. Showcase website (6 days, from €4,200): your agency online with a property catalogue your agents manage themselves and solid local SEO. Website with CMS (from 12 days, from €8,400): for groups or multi-agency setups, advanced SEO architecture, multilingual and integrations (CRM, neighbourhood pages). No platform subscription, and the code belongs to you. A 25-minute call is enough to scope your needs.

Yes, that's the whole point. The admin interface is built for sales people, not developers. Adding a mandate with photos, price, surface area and location, updating a price, marking a property as sold: everything is done in a few clicks. The site updates instantly. Each listing automatically generates its own SEO-optimised page for the neighbourhood. During the mockup phase, I show you the admin interface before building it so your team can validate their daily tool.

Yes. I connect your site to your existing CRM: Salesforce, HubSpot, Pipedrive, or any other tool via API. Every form (contact, viewing request, valuation) automatically creates a qualified contact in your pipeline, with the relevant property and the source of the enquiry. No more manual re-entry, no more forgotten leads. If you don't have a CRM yet, I can advise on the best solution for your size and needs.

The site is architected to capture geographic searches: 'apartment for sale Ixelles', 'office to let Etterbeek', 'house with garden Uccle'. Each neighbourhood has its own page, optimised with real estate Schema.org markup, location data and specific content. These pages are automatically enriched with available properties in the neighbourhood. The goal: appear at the top of Google when a buyer searches in your area, and be cited in AI answers from ChatGPT and Perplexity.

Yes, and it's the recommended strategy to start with. The goal isn't to cut Immoweb overnight, but to build an exclusive lead channel that gains momentum. Your site progressively captures organic local traffic. Over the months, the share of direct leads increases and your portal dependency decreases. You decide the pace at which you reduce your portal spend based on concrete results.

Local SEO is faster than general SEO. Well-optimised neighbourhood pages start appearing in Google results within 2 to 4 months for low-competition queries (specific neighbourhoods, precise property types). For more competitive queries ('apartment for sale Brussels'), expect 4 to 8 months. From launch, your optimised Google Business Profile generates visibility on Google Maps. SEO is a cumulative investment: each month, your positioning strengthens.

The complete source code of your site lives in your own Git repository from day one, on standard open-source technologies, with the technical documentation delivered at launch. Developers I trust know the project and can step in.

What I cannot promise is being available forever; what I can guarantee is that my leaving does not block you.

Yes. Training on the admin interface is included in every plan. Your agents learn to add properties, edit listings, manage photos and mark sales, usually in a 1 to 2-hour session. User documentation is also provided for future team members. The back-office is designed to be intuitive: if your team can use a standard management tool, they'll be able to use the interface from day one.

No. I am based in Brussels, but I work with agencies and developers across Belgium, and internationally in English. The neighbourhood and municipality page mechanics adapt to Liège, Antwerp or Luxembourg just as well as to Ixelles. Meetings happen over video or on site depending on where you are, and sites can be multilingual FR/NL/EN from launch.

Three formats, always at €700 per working day. Landing page (2 days, from €1,400): one page with your contact details and your practice areas. Showcase website (6 days, from €4,200): dedicated pages per legal specialisation, local SEO and a contact form that sorts enquiries, the format law firms ask for most. Website with CMS (from 12 days, from €8,400): a legal blog your team runs, FR/NL multilingual and a full content architecture. The exact price depends on the number of pages, the integrations and how custom the design is. The detail is on the website creation page.

Yes. Each practice area (tax law, family law, corporate law, commercial law, real estate law…) gets its own page. A prospect searching "tax lawyer Brussels" lands on that page, not on your generic homepage. The structure does the work: one page per search, written in the words your future clients actually use.

Yes. I deliver an admin panel reduced to your use cases: you add an article about a legislative change, update your availability, edit a practice area page or publish firm news, without touching code and without depending on a provider. Training is included at delivery, for you and your team.

Yes. The multilingual architecture is native in the sites I build, not a plugin added as an afterthought. Each page exists in French and Dutch with its own URL, its own SEO and adapted content, not an automatic translation. For a Brussels firm with Dutch-speaking clients, that is what decides whether those clients find you on Google.

Yes. I take over your existing content, redirect the old URLs with 301s to preserve the rankings you have already earned, and handle the DNS transition. Your old site stays online until the new one is validated and tested, so you lose neither your positions nor your visitors during the switch.

Technical SEO (speed, structure, markup) is in place from launch day. First positions on local searches like "tax lawyer Brussels" or "family law firm Brussels" typically appear within 2 to 4 months, depending on competition in your practice area. The effect is cumulative: each practice area page and each published article reinforces the ones before it.

That is the right question to ask an independent, and it deserves a precise answer rather than a reassuring formula.

The code lives in your repository from day one, on widespread technologies, with the documentation delivered alongside it. The hosting and the domain are in your name. I also work with developers I trust who know my projects. What I cannot promise is being available forever; what I can guarantee is that my leaving does not block you.

Yes. In 25 minutes I go through your current site, spot where your prospects drop off, look at your visibility on your practice areas and give you the fixes to make first. You leave with that diagnosis even if you do not follow through. It is free and with no commitment.

Three formats depending on your stage, always at €700 per working day. Landing page (1 page, conversion funnel, PageSpeed 95+): 2 days, from €1,400. Showcase website (5 to 10 pages with SEO blog, product pages and pricing): 6 days, from €4,200. Website with CMS (10 to 25 pages, SEO/GEO silo architecture, multilingual, CRM integrations): from 12 days, from €8,400. Beyond 25 pages: custom quote. The price covers custom design, technical SEO and delivery in 1 to 10 weeks depending on the format. A monthly content management retainer is available as an option. A 25-minute call is enough to scope your needs and identify the right format.

Webflow and Framer work well for a first site. The limits show up when you want a structured conversion path, dedicated feature pages that rank on Google, advanced structured markup or a genuinely worked pricing page: performance plateaus on Core Web Vitals, the CMS stays basic, and you depend on the vendor's ecosystem. A custom site hands you back control: PageSpeed 95+, native SEO and GEO, free architecture, and code that belongs to you.

Yes. The site is built with Astro, a standard open-source framework. Your dev team can work on the code at any time: modify a page, add an integration, deploy a change. The code is hosted in your own Git repository, documented, and follows industry conventions. The goal is for your marketing team to manage content independently (via an admin interface or directly in the files) and for your dev team to step in when needed, without depending on Numinam.

The pricing page is often the most visited and the least polished. I apply a few simple principles there: the recommended plan highlighted visually, the annual / monthly toggle with the saving shown, social proof placed near the action buttons, and the FAQ built in so objections get handled where they appear rather than after the visitor has left.

I cannot promise you a number: the conversion rate depends on your product, your price and the quality of the traffic arriving. Be wary of anyone who quotes you a multiplier before seeing your pages.

What I can tell you is where visitors get lost on the SaaS sites I audit: a homepage that qualifies nobody, feature pages that describe the tool without answering objections, and a pricing page that leaves people to choose alone. During the 25-minute audit, we look at your current rate and the pages where it drops. The target gets set from there, not from a market average.

Yes, and it is often the least worked part. When a prospect searches "collaborative project management tool" or "automatic invoicing software", they are in active comparison: purchase intent is strong. A dedicated feature page, structured around that search, captures that traffic.

Those are also the pages ChatGPT, Perplexity and Google AI Overviews cite when a user asks for a recommendation.

Three options depending on your situation. I can write the content from A to Z (included in the budget or as a supplement depending on volume). I can optimise the content you provide (restructuring, SEO, conversion copywriting). Or I can work directly with your marketing team or copywriter to produce together. We define the model during the scoping call based on your internal resources.

The complete source code lives in your own Git repository from day one, on very widespread technologies (Astro, Node.js), with the technical documentation delivered at launch. Your dev team, or any other developer, can take over.

What I cannot promise is being available forever; what I can guarantee is that my leaving does not block you.

Yes. Existing content (text, images, structure) is carried over and integrated into the new architecture. If your Webflow site has SEO traffic, 301 redirects are set up on every URL to preserve your Google rankings. The Webflow site stays online throughout the development phase. The switch happens once everything is tested and validated.

The budget depends on your stage of maturity and on your goals. I charge €700 per working day. A validation landing page starts from 2 days, so from €1,400. A complete showcase website with an SEO blog: 6 days, so from €4,200. If your team has to manage content on its own, a website with CMS starts at 12 days, so €8,400. The free 25-minute audit scopes the right format for your project.

Between 1 and 10 weeks depending on scope. Validation landing page: 1 week. Showcase website up to 10 pages: 1 to 2 weeks. Website with CMS and advanced SEO/GEO: 8 to 10 weeks. I commit to a precise timeline from day one: no deadlines that slip without explanation.

With an independent developer, you work directly with the person who designs and codes your site. No project manager in between, no agency margin, and a single point of contact who knows the project end to end. In practice, a decision gets made during the call instead of waiting for the next team meeting.

Yes. Technical SEO is baked in from day one: sub-1-second load times, structured markup, sitemap, optimised Core Web Vitals. I also integrate GEO (Generative Engine Optimization) so your site gets cited in Google AI Overviews, ChatGPT and Perplexity responses. Being visible on Google is no longer enough: you also need to be cited by AI.

No. A continuity procedure is in place: developers I trust have secure access to the source code and the production environments, and they contact each client in the event of extended unavailability. Beyond that, you own the source code from delivery, it lives in your own Git repository, it uses widely adopted frameworks and it ships with technical documentation.

What I cannot promise is being available forever; what I can guarantee is that my leaving does not block you.

That's built in from the start. The architecture is designed to evolve: add pages, integrate a blog, go multilingual, connect a CRM or analytics tool. If you reach the stage where your team needs content independence, migrating to a custom website with CMS is seamless: I already know your project.

Three formats, always at €700 per working day. Landing page (2 days, from €1,400): one page to present a service or capture quote requests. Showcase website (6 days, from €4,200): your transport company online, with services, fleet, coverage areas and local SEO. Website with CMS (from 12 days, from €8,400): advanced SEO architecture, multilingual and integrations. Need a client portal or dashboards connected to your TMS? That is a custom tool project, quoted separately at the same daily rate. The code belongs to you. A 25-minute call is enough to scope your needs.

Yes. The portal is connected to your TMS via API: shipment status, vehicle geolocation, automatic alerts at each key milestone (pickup, transit, delivery), proof of delivery accessible online. Your customers find the information at any hour without calling your operations desk.

Every tracking call avoided is somebody at your end handling a file instead of reading a status out loud.

Yes, it's one of my areas of expertise. I develop custom integrations between your portal and your existing systems: ERP (SAP, Odoo, Microsoft Dynamics), TMS (Dashdoc, Shippeo, Transporeon), WMS (Reflex, Generix, Manhattan). Data flows via REST API or webhooks. Before writing a single line of code, I map your data flows to determine the best integration strategy.

Yes, in the vast majority of cases. Even older systems generally have an API (even a basic one), programmable CSV or XML exports, or database access. The data flow mapping done upfront determines the best approach: direct API, file exchange, or intermediate middleware. If your system is truly closed, there's almost always an exploitable entry point. The free scoping call validates technical feasibility before any commitment.

The effect starts as soon as the portal is live and communicated to your customers. They get into the habit of checking rather than calling, especially if you activate automatic notifications by email or SMS at each key milestone.

How many calls remain then depends on your customers: some will keep calling out of habit. Your operations desk handles exceptions instead of status requests.

Yes. I have direct experience deploying multi-country, multilingual platforms, including Coddy, operating across 9 European countries. Each version is translated, SEO-optimised in its language and adapted to local expectations. Each regional manager can handle their content independently from a custom back-office.

The complete source code of your platform lives in your own Git repository from day one, on standard open-source technologies, with the technical documentation delivered at launch. Developers I trust know the project and can step in.

What I cannot promise is being available forever; what I can guarantee is that my leaving does not block you.

Yes. Training on the portal and the dashboards is included in the project. Your teams learn to read the indicators, manage client access and handle the edge cases, usually in one to two sessions. User documentation is provided for the people who join later.

The schedule slips by the length of my absence, and I tell you the same day. On critical projects I work with two independent developers who know my code and can take over. I tell you during scoping whether your project falls into that category.

Two development projects in parallel, maximum. That is why there is sometimes a wait before I can start, and it is also why you get an answer within twenty-four hours when you write to me.

The next possible start is the week of 14 September. Until then, the twenty-five-minute call and the scoping phase can still happen: that is exactly the moment to do them, so development starts on a scope that is already written.

You own the repository and the hosting from day one. The code uses mainstream technologies and it is documented. Any developer can pick it up, and I run the handover if you ask for it.

For three measurable reasons: you talk to the person who codes, the decision happens on the call instead of in a committee, and the budget for a brochure site sits around €3,500 to €7,000 instead of €8,000 to €25,000.

The agency is still the right call in three cases: a high volume to produce in parallel, a need for several crafts at once (media campaign, video production, development), or an internal requirement to contract with a company of a certain size. If you are in one of those cases, I will say so during the call.

Yes, anywhere in Belgium and remotely elsewhere. The first meeting is on video in every case.

By the project, at a fixed price set after scoping: you know the amount before the first line of code is written. Day rates (€700 per day) remain possible for long engagements at a client who already has a team.

I flag the overrun before producing it, with what it costs and what it delays. You decide. I don't invoice an overrun you discover on the invoice.

I charge €700 per working day. What moves the number of days is the number of tools to connect and the quality of their APIs, not the number of visible steps in the process.

The initial audit exists to cost the hours you lose today. Without that number, there is no way to say whether a project is worth starting.

The best candidates are tasks done several times a week, always the same way, by someone whose time is expensive.

I start with the most profitable and least risky row, before the one that would make the better demo.

In the companies I work with, no: the recovered hours go back into work nobody had time for. Chasing pending quotes, calling former clients, looking after live files properly.

What automation does remove are roles that only existed to copy data from one piece of software into another. If that is your case, better to know before hiring. I say so plainly during the audit, because it is a decision that belongs to you.

In the vast majority of cases, yes. The tools common in Belgium integrate without difficulty: Odoo, Teamleader, Exact, Yuki, HubSpot, Pipedrive, Google Workspace, Microsoft 365, Slack, Teams.

The problem case is old business software with no API. There are still options then, file imports, a dedicated mailbox, reading the database directly, but they are more fragile and I warn you before, not after.

All three do the same job. They differ on what matters long term: where your data lives and how the bill evolves with volume.

I mainly work with n8n for those reasons. If you are already set up on Zapier or Make and it suits you, I build on top rather than making you migrate.

You are alerted, and that is the most important point. Every workflow logs its runs and sends an alert on failure, with the error message and the record concerned.

Workflows are also designed to fail cleanly: a step that crashes overwrites nothing and creates no duplicate. Recovery only covers the runs concerned. With a monthly support package, fixing it is on me; without one, the intervention is billed by time spent.

Most hours are recovered without AI. Moving a record from one tool to another, sending a reminder, generating an invoice: those are rules, and a rule gives the same result on every run.

AI earns its place when the input is unstructured: classifying enquiries written in free text, extracting lines from a PDF invoice, drafting a first reply. There, it saves a lot. The rule I hold myself to: AI proposes, a person approves, for as long as the error rate has not been measured on your real data.

A firm sells you an analysis first, then has someone else implement it. A freelance does both, which shortens the delay between the recommendation and the workflow actually running.

Beyond a certain size of organisation, the firm earns its place: the hard part is no longer technical, it is human.

No. I work with SMEs of 5 to 100 people, post-seed startups and scale-ups. When the scope changes every week, or when nobody internally can make the call, I say so during the audit rather than halfway through the project.

No. You talk to the developer who will write the code, with no project manager in between and no subcontracting. It is the same person from the first call to launch.

Yes, but two at most. A project takes about two hours of your time a week, and as much availability from me for the reviews; beyond that, those slots stop holding and the start date I announced stops being met.

I'll let you know. It's better to wait than to launch a project for the sake of it.

I charge €700 per working day. The number of days depends on the number of screens and on how complex your business rules are, far more than on the number of users.

Compare that amount with what you already pay: ten licences at €60 per month come to €21,600 over three years, without the tool fitting your trade any better.

Because the right answer depends on how far you sit from the standard. If your process looks like everybody else's, an off-the-shelf CRM costs less and I will tell you so. If your trade has its own rules, the off-the-shelf tool gets paid for in workarounds.

The most reliable signal: if your team has created a spreadsheet running alongside the official software, the software is not doing the job.

Six to eight weeks for a targeted tool, ten to fourteen for a business application. But the first usable version arrives before that: it is deliberate.

I put the core of the tool into the hands of a few users while the rest is being built. The business rules you discover at that moment are the ones nobody would have thought to mention in a scoping meeting.

That is the right question to ask a freelance about a critical tool, and it deserves a precise answer rather than a reassuring formula.

Concretely: the code lives in your repository from day one, it uses very widespread technologies (Laravel, PostgreSQL) that one developer in two knows, and the technical documentation ships with it. The hosting is in your name. I also work with developers I trust who know my projects and can step in. What I cannot promise is being available forever; what I can guarantee is that my leaving does not block you.

There is a risk, and it shrinks through concrete measures rather than promises. Here is how it compares with the alternatives.

The freelance risk is real on availability and nil on ownership. With a vendor, it is exactly the other way round.

Wherever you want, you choose. By default I host in Europe, generally in Germany or France, on infrastructure in your name.

If you have a Belgian localisation requirement, for a public tender or an internal policy, that is feasible with local hosts. And if your IT is in-house, the application installs on your own servers.

Count one immersion day at the start, then around two hours a week: a feedback session on what has been built, and answers to the business-rule questions that appear along the way.

It is a real commitment, and it is where the project's success is decided. Tools that end up unused are almost always the ones built without the people who were going to use them.

Yes, and it is planned into the architecture. Adding a module, a role or an integration is costed in days, at the same rate, with no rebuild.

Three months of support are included after the switch-over. After that, two options: one-off interventions billed by time spent, or a volume of days reserved every month if you expect regular changes.

UX decides what happens, UI decides what it looks like. Both are necessary, and doing them out of order is expensive: a beautiful screen sitting on a bad journey is still a bad journey.

On a Numinam project, both are done by the same person. You avoid the moment when the interface designer discovers that the journey does not hold.

I charge €700 per working day, and the number of days depends on the number of screens and the number of states to cover.

A project with no existing brand style guide takes one to two extra days, long enough to set the visual direction.

Yes, and that is the most frequent case. The mockups I deliver are made to be integrated by me or by your teams, with no difference in the level of detail.

When I do both, you save the handover phase and the back-and-forth that comes with it. The development detail is on the website creation page, and for a business application on the internal tools page.

The complete Figma file, which you own: mockups of every screen, components, styles, and the clickable prototype. Nothing is locked or hosted with me.

The file is organised to be picked up: named pages, grouped components, written spacing rules. That is the difference between a file another designer can continue and a file they would rather redo.

Not all signals carry the same weight. Some justify reworking the journey, others get fixed in a few days.

During the twenty-five minute audit, I look at your product and tell you which row you are in.

Yes, and it is the main use case for design-only work. I deliver annotated mockups, a documented system and a handover session over video to answer integration questions.

What your developers usually appreciate: the rare states are drawn. An empty screen, a network error, a list with two hundred entries, those are the cases that cost days when nobody planned for them.

No. If you have one, I work inside it and extend it to the interface components that are missing, which is almost always the case: a brand guide does not cover form fields or error messages.

If you do not have one, the visual direction gets set during the project, on one key screen treated completely. Count one to two extra days. I do not do full brand identity creation, logo included.

It depends on volume and duration. A studio is built to produce a lot in parallel; a freelance is built to move fast on a defined scope.

On a single product, a freelance has an advantage that is hard to close: there is nobody between the decision and the screen.

The audit is a finished deliverable, billed once. The retainer is a volume of days reserved every month: that volume is what determines how fast your positions move.

Below €500 per month, the volume of work produced is not enough to move positions. An offer at that price funds an automated report at best.

Faster than you usually hear on the technical side, slower on the content side. Here is what actually happens, month after month.

That calendar assumes regular production. Two months without content do not push the curve back by two months, they push it down.

SEO targets a position in a list of results. GEO targets a citation in an answer written by an AI. The two overlap widely, but not completely.

A site invisible on Google is also invisible in AI answers: the models lean heavily on what the engines already rank. GEO is therefore not a replacement, it is an extra layer.

With numbers that exist before the work starts, to avoid the report celebrating progress nobody can verify.

The last row is the one that counts. Traffic that doubles without a single extra enquiry signals a content or journey problem, not a success.

Only if you sell in Flanders. Otherwise the budget is better spent on depth in French: two half-worked languages are worth less than one well-held language.

When Dutch is justified, I start from the queries people actually type in Dutch rather than translating your French pages. Search intent differs from one language to the other, and a literal translation rarely ranks.

The question to ask is about execution: who is actually going to change your site, and how fast.

My advantage comes down to one thing: I fix the site myself. Most audit recommendations die because nobody implements them.

Almost never. On an existing site, most of the quick wins come from pages already written that do not target the right intent, or that compete with each other on the same subject.

The audit sorts your pages into three piles: to optimise, to merge, to delete. Deleting pages often lifts the rest of the site.

The two do not play at the same moment. Ads buys visibility right now, SEO builds it and keeps it.

For an SME starting out, the healthiest combination is often Ads on a landing page while SEO builds up, then a gradual reduction of the advertising budget.

I charge €700 per working day, and each format starts from a known number of days. So you have an order of magnitude before the first call, not after three meetings. The amounts below are starting points: they cover the format as described.

What moves the amount: the number of pages, how custom the design is and the connections to your tools. Not the number of meetings. In Brussels, the Digitalisation Grant can fund 25 to 70% of that budget.

One week for a landing page, one to two for a showcase website, eight to ten for a website with a CMS. The calendar depends above all on one thing: how fast your content and your approvals arrive.

I work on two projects at a time at most. In practice, your project does not wait in a queue: the start date I announce is the one that holds.

Because on a site under twenty-five pages, an agency bills you for a structure you only use part of. The rest of the time the agency is the right call, and I say so when that is the case.

The real risk with a freelance is depending on one person. I answer that concretely: the code lives in your repository from day one, it uses mainstream technologies, and it is documented so another developer can take over.

Start from what you have to publish and what the site has to produce, not from the number of pages you picture.

A format can change along the way: a landing page that works becomes the first brick of a showcase website, without starting over.

That depends on where your buyers are, not on the country's language map. A Brussels SME whose clients are in Brussels and Wallonia lives perfectly well in French alone.

Dutch makes sense when you prospect in Flanders, when you answer federal public tenders, or when your direct competitors are already positioned there. English makes sense for a product sold outside Belgium. In both cases, a translation without semantic work returns nothing: I start from the words people actually type in each language. Count from €1,400 for a second language on a showcase website.

The foundations, yes, and they are not an option. Site tree, tags, structured data, sitemap, internal links, loading speed: all of it happens during the build, because adding it afterwards costs more than doing it properly the first time.

What is not included is the ranking work over time: content production, competitive analysis, inbound links, monthly position tracking. That is a job in its own right, described on the SEO and GEO page. A well-built site puts you in a decent starting position; it does not replace six months of content.

The question is not how old the site is but what is holding it back. Some signals justify starting over, others get fixed in a few days.

During the twenty-five minute audit, I tell you which column you are in. Sometimes I conclude that a redesign is not justified.

You do, entirely, from day one. The code lives in your repository, the domain name is in your name, the hosting credentials are yours. There is no licence to renew and no platform holding your pages hostage.

That is what makes leaving possible: if you want to hand the next stage to someone else, they get a standard, documented project, not a system only I would understand.

Yes. I am based in Brussels and most of my clients are here, but the method and the rates are the same in Liège, Namur, Antwerp or France. We work over video calls, with a visit on site when it is worth it.

The only thing that changes outside the Brussels Region is the funding: the Digitalisation Grant is a Brussels scheme. In Wallonia, it is the chèques-entreprises, with their own conditions.

Yes. The sites are hosted on European servers and collect nothing superfluous. Forms ask for explicit consent, the privacy policy is built in, and no data goes to an undeclared third party.

If your activity involves sensitive data or a particular kind of processing, we discuss it during scoping so the architecture is compliant from the start. Fixing that after launch always costs more.

The gaps between providers are enormous, because the words "landing page" cover three very different things. On the Belgian market, the ranges break down like this.

At Numinam, a landing page starts from two working days, so from €1,400. An extra page in the same style starts at €700. The price is the same whether you are in Brussels, Liège or Antwerp.

A homepage serves several audiences and offers several paths. A landing page serves one and offers one. That is why it converts campaign traffic better.

Sending ad traffic to the homepage costs conversions: the visitor has to find on their own what they were just promised.

Yes, and it is the path I recommend when the offer is not validated yet. The page is built on the same technical foundations as a full site: same design, same base, same code structure.

When you decide to go further, the page becomes the homepage or a service page of the showcase website. You do not pay for the design twice, and you lose neither the traffic history nor the domain name.

One week between the first call and launch: one day of scoping, one day of structure and copy, two days of design and development, one day for launch.

What stretches the timeline is almost never technical. It is decision time on the client side: approving the angle, choosing the visuals, settling the form. When those answers come back the same day, the page ships in five working days.

One per promise, more precisely. Two ads selling the same thing to the same audience can share a page. Two ads promising different things need two pages, otherwise half the visitors land on a message that is not theirs.

The SMEs I work with generally run with two to four pages. That is why an extra page in the same style starts at €700: once the design is set, duplicating and rewriting takes a day.

Yes, it is included in the two days. I do not ask you for a written document: we have a call, you tell me about your offer, your usual objections and the words your clients use, and I write from there.

You review and correct whatever rings false, especially the trade vocabulary. That is the part where your review matters most: I can write in your place, not know your trade in your place.

The word "showcase" covers projects that have nothing in common: from a template filled in over two days to a site designed page by page. On the Belgian market, the ranges break down like this.

At Numinam, a showcase website starts from six working days, so from €4,200. An extra page starts at €700, a second language from €1,400. In Brussels, the Digitalisation Grant can fund 25 to 70% of it.

One per search intent, and nothing more. If you sell three services, you need three service pages: a single "our services" page that mixes them ranks for none of the three searches.

The Belgian SMEs I work with generally fit into six to eight pages: home, one page per service, about, contact. Adding pages with no intent behind them does not lift the site, it just dilutes the whole thing.

For searches where you have little competition, yes: a well-structured, fast site with one page per service and a configured Google Business Profile will climb within a few months on searches combining your municipality and your trade.

On the ChatGPT, Perplexity and AI overview side, the mechanics start out the same: those engines quote clear, structured pages that already rank well. A clean showcase website makes you quotable; it does not make you unavoidable.

For contested searches, the answer is no in both cases. There, what decides is content published over time and inbound links. That is separate work, described on the SEO and GEO page. A showcase website puts you in a decent starting position, it does not replace six months of production.

Only if your buyers are in Flanders. A Brussels or Walloon SME whose clients are French-speaking has nothing to gain from translating, and plenty to lose in maintenance time.

Dutch makes sense if you prospect in the north of the country, if you answer federal public tenders, or if your direct competitors are already there. In that case, I start from the words people actually type in Dutch rather than translating your French pages: a literal translation does not rank. Count from €1,400.

It depends on what is stuck. If the problem is the content, the site tree or the contact journey, we keep the technical base and work on top of it: that is faster and cheaper.

If the site runs on an accumulation of plugins, if nobody knows what is installed any more, or if it does not properly exist on mobile, rebuilding costs less than repairing. During the twenty-five minute audit, I look at what you have and tell you frankly which case you are in.

You do, for day-to-day work. Hands-on training is included and recorded: changing a piece of copy, replacing a photo, updating contact details happens without calling me. Three months of support are included after launch.

After that, two options: you carry on alone, or you take a support package for improvements and optimisation. There is no mandatory subscription for the site to keep working: a static site has no database to watch and no plugins to update. That is what opens the budget gap over three years, detailed in what website maintenance really costs in Belgium.

The question to ask is not the number of pages, but how often you publish and how many people have to do it.

If you are hesitating, start with the showcase website: moving to a website with CMS later does not mean redoing the design.

I charge €700 per working day. The number of days depends above all on how many content types have to be modelled and how much content has to be migrated, not on the number of visible pages.

In Brussels, the Digitalisation Grant can fund 25 to 70% of the amount, capped at €10,000 per calendar year.

WordPress costs less to start and a lot more to keep alive. A custom CMS does the opposite. The right choice depends on the horizon you are thinking in.

If you publish three articles a year on a simple site, WordPress does the job and I will say so. Custom makes sense when several people publish often, with structured content. The technical detail is in WordPress vs Astro in 2026.

Yes, on one condition: that the interface was built for them. That is why the content model is defined with the people who will publish, not with management alone.

In practice, a custom interface only shows the fields that concern you, named in your vocabulary. There is no fifteen-entry menu of which you never use twelve. Generally, a one-hour session is enough for a writer to be self-sufficient, and I support you through your first three real publications.

From a few days to two weeks, depending on the volume and the state of what exists. A hundred well-structured articles can be moved automatically; two hundred hand-built pages, each with its own layout, need a manual pass.

During scoping, I look at your content and give you a number. That line is isolated in the quote, so you can decide to migrate only part of it: it is often healthier to leave behind pages nobody reads.

Yes, but the point of a custom CMS is precisely not to need that. I offer a content management package from €150 per month: you send, I publish.

In practice, teams often take that package for the first two months, long enough to find their feet, then stop. That is the intended outcome.

Yes, and multilingual is planned into the structure from the start, even if you launch with a single language. Adding Dutch a year later then requires no rebuild.

Each language has its own content and its own hreflang tags, which lets Google serve the right version to the right visitor. A word-for-word translation does not rank: the per-language semantic work is described on the SEO and GEO page.

It is planned for. Adding a collection, job openings or pages per municipality for instance, generally represents one to three days of work depending on the number of fields and the templates to draw.

That is the main difference with an online platform: there, an unplanned need gets worked around with a hack, or does not happen at all.

The question is not the number of pages, but how often you publish and how many people have to do it.

If in doubt, start with the showcase website. Moving to a CMS afterwards does not mean redoing the design.

Yes… but not for a professional website. At that price, performance, SEO and security fall short of what a business needs to get results.

Between €500 and €1,500 per year in reality: subscriptions, technical limitations and paid plugins add up quickly.

Most SMEs recoup their investment within 3 to 12 months, depending on the goal (leads, sales, awareness) and the traffic generated.

No: it increases the value of websites (conversion, assistance, automation) rather than lowering their price.

Yes: the build is a professional investment, amortizable (often over 3 years), and recurring costs are deductible expenses. The 21% VAT is recoverable for VAT-registered companies.

A custom design (not just a modified theme), around ten pages, responsive layout, basic SEO, a contact form and training to manage the site. Above all, check that the quote specifies: the number of revisions, the timeline, recurring costs (hosting, maintenance, licenses) and that you keep full ownership of the code, domain name and access. At this budget, an experienced freelancer is often a better fit than a large agency.

Between €1,000 and €10,000 for most projects. Most Belgian SMEs invest between €3,000 and €8,000 for a high-performance, SEO-optimized showcase site. In Brussels, the Digitalization Grant can cover 25 to 70% of that amount.