Heat Me

For Heat Me, the challenge was not simply a redesign, but a complete overhaul of the user experience. I rethought the entire journey, page by page, working exclusively on user intent: how to guide a visitor to the right offer, reduce friction, and clarify a value proposition that can sometimes be complex.

My role:

• complete restructuring of the site map;

• UX focused on the user's real intent (boiler replacement, repair, installation, maintenance, etc.);

• optimization of decision-making paths;

• creation of detailed wireframes, ready to be integrated.

Development was then entrusted to their long-standing agency, based on these UX foundations.