Web development for real estate agencies

Three formats, always at €595 per working day. Landing page (2 days, from €1,190): one page to capture enquiries for a specific property or development. Showcase website (6 days, from €2,975): your agency online with a property catalogue your agents manage themselves and solid local SEO. Website with CMS (from 12 days, from €8,925): for groups or multi-agency setups, advanced SEO architecture, multilingual and integrations (CRM, neighbourhood pages). No platform subscription, and the code belongs to you. A 25-minute call is enough to scope your needs.

Yes, that's the whole point. The admin interface is built for sales people, not developers. Adding a mandate with photos, price, surface area and location, updating a price, marking a property as sold: everything is done in a few clicks. The site updates instantly. Each listing automatically generates its own SEO-optimised page for the neighbourhood. During the mockup phase, I show you the admin interface before building it so your team can validate their daily tool.

Yes. I connect your site to your existing CRM: Salesforce, HubSpot, Pipedrive, or any other tool via API. Every form (contact, viewing request, valuation) automatically creates a qualified contact in your pipeline, with the relevant property and the source of the enquiry. No more manual re-entry, no more forgotten leads. If you don't have a CRM yet, I can advise on the best solution for your size and needs.

The site is architected to capture geographic searches: 'apartment for sale Ixelles', 'office to let Etterbeek', 'house with garden Uccle'. Each neighbourhood has its own page, optimised with real estate Schema.org markup, location data and specific content. These pages are automatically enriched with available properties in the neighbourhood. The goal: appear at the top of Google when a buyer searches in your area, and be cited in AI answers from ChatGPT and Perplexity.

Yes, and it's the recommended strategy to start with. The goal isn't to cut Immoweb overnight, but to build an exclusive lead channel that gains momentum. Your site progressively captures organic local traffic. Over the months, the share of direct leads increases and your portal dependency decreases. You decide the pace at which you reduce your portal spend based on concrete results.

Local SEO is faster than general SEO. Well-optimised neighbourhood pages start appearing in Google results within 2 to 4 months for low-competition queries (specific neighbourhoods, precise property types). For more competitive queries ('apartment for sale Brussels'), expect 4 to 8 months. From launch, your optimised Google Business Profile generates visibility on Google Maps. SEO is a cumulative investment: each month, your positioning strengthens.

The complete source code of your site lives in your own Git repository from day one, on standard open-source technologies, with the technical documentation delivered at launch. Developers I trust know the project and can step in.

What I cannot promise is being available forever; what I can guarantee is that my leaving does not block you.

Yes. Training on the admin interface is included in every plan. Your agents learn to add properties, edit listings, manage photos and mark sales, usually in a 1 to 2-hour session. User documentation is also provided for future team members. The back-office is designed to be intuitive: if your team can use a standard management tool, they'll be able to use the interface from day one.

No. I am based in Brussels, but I work with agencies and developers across Belgium, and internationally in English. The neighbourhood and municipality page mechanics adapt to Liège, Antwerp or Luxembourg just as well as to Ixelles. Meetings happen over video or on site depending on where you are, and sites can be multilingual FR/NL/EN from launch.