Coddy

Coddy is an urban escape game platform used by hundreds of thousands of players across Europe. I designed and developed the entire digital product — front end, back end, and e-commerce — creating an infrastructure capable of handling high traffic volumes, real-time purchases, and scalable automated content production.

The Challenge

Coddy needed a complete digital product capable of supporting rapid international growth. The urban escape game market is fiercely competitive: every friction point in the purchase flow directly translates to lost conversions. The system had to be robust, fast, and fully custom-built.

The core challenge: building an ultra-performant front end designed for conversion and mobile experience, while maintaining a back office flexible enough to manage hundreds of games across multiple cities and languages.

The Approach

I opted for a decoupled architecture, allowing each layer to scale independently. The front end was built for SEO and speed, with optimized rendering and a dynamic page system.

• A comprehensive back office for managing games, pages, blog posts, and operational data;

• A custom-built integrated e-commerce system, with no dependency on external platforms beyond Stripe;

• An automated content generation system to create game pages in every city;

• A scalable architecture designed to support international growth.

The Outcome

Coddy has become a complete digital product where user experience, performance, and technical robustness directly serve the business strategy. The platform now handles hundreds of thousands of players across Europe, with conversion rates significantly above market standards.

The back-office system allows the team to create and deploy new games in minutes, without any technical intervention. The e-commerce processes thousands of transactions each month with exemplary reliability.