Optimisation B2B conversion: find where your website loses useful enquiries
Measure enquiries and opportunities, find the priority friction and test a correction using the traffic your business actually receives.
Sébastien Balieu
Dec 11, 2025
Between the two, there is a visitor who decides alone, without anyone to answer his questions.
The all-in-one platform that simplifies, a dashboard capture, a row of logos. The prospect who compares three tools in the same afternoon sees no difference and will look at the price lists.
Years of development, customers who don't leave, details your competitors don't have. Online: three screenshots and a list of features where everything is worth it.
No path, no moment where we offer him the logical next step. Your analytics tool will show you the tour. He will never show you the essay you just lost.
Paid campaigns, outbound prospecting, auctions that increase every quarter. You rent your pipeline monthly. The day the budget drops, registrations stop the next day.
A prospect has already formed an idea of your product before creating their account.
And your pipeline stops depending on the advertising budget for the month.
The trigger comes when someone recognizes themselves in a situation described better than they can express it. Your site names this problem, for a precise profile, before talking about you. Those who are not concerned leave, and that is the goal.
Use cases unfolded, before and after, what changes it makes in a working day. The prospect understands your tool without creating an account, and he arrives at the trial already knowing what he is going to do there. Your activations go up, your support answers the same questions less often.
A recommended plan, a readable annual review, proof placed where doubt arises, objections dealt with as they arise. This is your most visited page: each friction removed can be seen directly in the registrations.
One page per use case, per integration and per alternative, written for what your prospects type into Google and ask the AIs as they compare. An auction stops producing as soon as you stop paying; these pages are still there the following quarter.
My job as a developer is to solve them.
A B2B SaaS site redesign that loads in less than a second
Transform every building you pass into a collectible card
Transform the download of a family application into regular use
Team building activities marketplace
AI platform for creating LinkedIn posts
What if the next project here was yours?
Ultra-fast sites and apps, built to measure.
Request a quoteSME managers who had the same need as you: a site that matches what they sell.
Sébastien is always attentive and understood our needs perfectly when it came to redesigning our website! The new site looks great and was delivered on time. We've already gained a few customers thanks to the improved SEO of the new site
Didier Boulvin
Coddy
Numinam's contribution to the development of our App has been significant in its success with our B2C and B2B customers.
Stephane Draux
Founder • Spengo
Numinam (One More Pixel) is doing a fantastic job for Euronet. They’ve started the mission in saving our web-site from a cyber-attack. We had lost a lot of information and they had to rebuild our web-site. They had to recover the data left on our…
Valérie Van Belle.
Managing director • Euronet
At Nallian we build solutions that are trusted by the world's leading airports, ground handlers and logistics companies. But our website no longer reflected that level of excellence. This redesign ensures our first impression matches the quality of…
Jean Verheyen
CEO • Nallian
The new website much better reflects who we are. It tells our story more clearly, it's easy to navigate, it looks fresh and modern. It is more Nallian.
Joke Aerts
Director of Marketing • Nallian
Numinam's technical and design vision has enabled us to improve our lead generation flows. A big step forward.
Jérôme Van De Sande
Product & Data Leader • Heat Me
Numinam has completely modernized our website. The design is clearer, more credible, and our visitors understand what we do. A real leap in quality. Also worth noting is the excellent collaboration between Numinam and our development agency. Thank…
Olivier Lafosse
Founder & CEO • Heat Me
It was a real pleasure to do business with Sebastien. He did a great job and transform our inefficient and boring website to a nice one that generate leads. Moreover, Sebastien is a patient and reliable partner and he's always ready to help.
Shirley Boterdael
Marketing & Com. Manager • Highcodata
You are not talking to a salesperson who will pass on to a project manager, who will brief a developer and a designer: you have all these people in front of you, in one, from the first meeting.
We lay the foundations: what your visitors see and feel.
from €595
Before writing a single line of code, we clarify the visitor's journey up to the test. The design is then used to make your product understood in a few seconds.
Your site, developed under Astro.
from €1,190
I develop your custom marketing site: it loads in less than a second and transforms your visitors into trials and demos. Pages editable by your marketing team, code that belongs 100% to you.
Being found on Google and cited by AIs.
from €595
Your prospects search for a solution on Google and ask ChatGPT to compare three tools to them. I structure your site so that it stands out in both places, and I send you the position report so that you can see it move.
Save time on repetitive tasks.
from €595
Qualification of registrations, follow-up sequences, reporting, commercial alerts: I automate what occupies your team between the site and the product, with or without AI. Measurable results in 4 to 6 weeks.
Your site lives, improves and remains efficient.
I don't deliver a project and then disappear. Updates, optimizations, A/B testing and dashboards: I remain your long-term partner.
01 Framing call and implementation of the project
02 Models and validation
03 Development
04 SEO / AEO / GEO optimization
05 Launch and training
06 Monitoring and optimization
25 minutes to look at your situation together: where your journey is losing visitors, what your pages weigh today on Google, what the AIs say about your product when asked. You leave with a clear diagnosis, even if we never work together.
It's free and without obligation, and you can speak to me directly on the phone. The developer you speak to is the one who will build your site.
Three packages depending on your stage, always at the rate of €595 per day. Landing page (1 page, conversion path, PageSpeed 95+): 4 days, from €2,380. business website (5 to 10 pages with SEO blog, product pages and prices): 8 days, from €4,760. Site with CMS (10 to 25 pages, SEO/GEO silo architecture, multilingual, CRM integrations): from 16 days, from €9,520. Beyond 25 pages: upon quote. The price covers custom design, technical SEO and delivery in 1 to 10 weeks depending on the package. A monthly content management plan is available as an option. A 25-minute call is enough to understand your needs and identify the right formula.
Webflow and Framer are very suitable for a first site. The limits come when you want a structured conversion path, feature pages that rank on Google, advanced structured markup or a really polished pricing page: performance plateaus on Core Web Vitals, the CMS remains basic, and you depend on the publisher's ecosystem. A custom site puts you in control: PageSpeed 95+, native SEO and GEO, free architecture, and code that belongs to you.
Yes. The site is built with Astro, a standard open source framework. Your dev team can work on the code at any time: modify a page, add an integration, deploy a change. The code is hosted in your own Git repository, documented, and follows industry conventions. The objective is for your marketing team to manage the content independently (via an admin interface or directly in the files) and for your dev team to be able to intervene when necessary, without depending on Numinam.
The prices page is often the most visited and the least maintained. I apply simple principles: the recommended plan highlighted visually, the annual/monthly toggle with the savings displayed, social proof placed near the action buttons, and the integrated FAQ to handle objections where they appear rather than after the visitor leaves.
I can't promise you a number: the conversion rate depends on your product, your price and the quality of the traffic that arrives. Be wary of anyone who tells you a multiplier before having seen your pages.
What I can say is where visitors get lost on the SaaS sites that I audit: a home page that doesn't qualify anyone, feature pages that describe the tool without responding to objections, and a pricing page that lets you choose alone. During the 25-minute audit, we look at your current rate and the pages where it drops. The objective is set from there, not from a market average.
Yes, and this is often the least worked part. When a prospect searches for “collaborative project management tool” or “automatic invoicing software”, they are in the middle of a comparison: the purchasing intention is strong. A dedicated feature page, structured around this search, captures this traffic.
These are also the pages that ChatGPT, Perplexity and Google's AI insights cite when a user asks for a recommendation.
Three options depending on your situation. I can write the content from A to Z (included in the budget or extra depending on the volume). I can optimize the content you provide (restructuring, SEO, copywriting conversion). Or I can work directly with your marketing team or your copywriter to produce together. We define the model during the scoping call based on your internal resources.
The complete source code lives in your own Git repository from day one, on widely used technologies (Astro, Node.js), with technical documentation provided on delivery. Your technical team, or any other developer, can return to work.
What I can't promise is to be available forever; what I can guarantee is that my departure will not block you.
Yes. The existing content (texts, images, structure) is taken over and integrated into the new architecture. If your Webflow site has SEO traffic, 301 redirects are set up on each URL to preserve your Google positions. The Webflow site remains online throughout the development phase. The switchover takes place once everything is tested and validated.
Optimisation Measure enquiries and opportunities, find the priority friction and test a correction using the traffic your business actually receives.
Sébastien Balieu
Dec 11, 2025
SEO & GEO Check the questions prospects ask, the sources AI assistants cite and the pages worth improving. Measure mentions and enquiries separately.
Sébastien Balieu
Mar 16, 2026
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