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Freelance developer for SaaS and tech products

Marketing site development for SaaS publishers

I design and develop marketing sites for SaaS publishers and tech products in Belgium.

5.0
15 years of experience
The problem

Your product convinces in demo. Your site cannot do this.

Between the two, there is a visitor who decides alone, without anyone to answer his questions.

Three competitors, three interchangeable home pages.

The all-in-one platform that simplifies, a dashboard capture, a row of logos. The prospect who compares three tools in the same afternoon sees no difference and will look at the price lists.

Your product is better than your site shows.

Years of development, customers who don't leave, details your competitors don't have. Online: three screenshots and a list of features where everything is worth it.

The visitor reads three pages, doesn't know what to do, and leaves.

No path, no moment where we offer him the logical next step. Your analytics tool will show you the tour. He will never show you the essay you just lost.

Each new customer costs you more than the previous one.

Paid campaigns, outbound prospecting, auctions that increase every quarter. You rent your pipeline monthly. The day the budget drops, registrations stop the next day.

The solution

Your site is the first screen of your product.

A prospect has already formed an idea of your product before creating their account.

With this new site, you transform traffic into qualified trials.

And your pipeline stops depending on the advertising budget for the month.

Software is chosen based on a recognized problem.

The trigger comes when someone recognizes themselves in a situation described better than they can express it. Your site names this problem, for a precise profile, before talking about you. Those who are not concerned leave, and that is the goal.

The product appears rotating.

Use cases unfolded, before and after, what changes it makes in a working day. The prospect understands your tool without creating an account, and he arrives at the trial already knowing what he is going to do there. Your activations go up, your support answers the same questions less often.

Your pricing page deserves as much care as your product.

A recommended plan, a readable annual review, proof placed where doubt arises, objections dealt with as they arise. This is your most visited page: each friction removed can be seen directly in the registrations.

Your pages continue to sell when campaigns stop.

One page per use case, per integration and per alternative, written for what your prospects type into Google and ask the AIs as they compare. An auction stops producing as soon as you stop paying; these pages are still there the following quarter.

What my customers say

SME managers who had the same need as you: a site that matches what they sell.

Sébastien is always attentive and understood our needs perfectly when it came to redesigning our website! The new site looks great and was delivered on time. We've already gained a few customers thanks to the improved SEO of the new site
Didier Boulvin

Didier Boulvin

Coddy

Numinam's contribution to the development of our App has been significant in its success with our B2C and B2B customers.
Stephane Draux

Stephane Draux

Founder • Spengo

Numinam (One More Pixel) is doing a fantastic job for Euronet. They’ve started the mission in saving our web-site from a cyber-attack. We had lost a lot of information and they had to rebuild our web-site. They had to recover the data left on our…
Valérie Van Belle.

Valérie Van Belle.

Managing director • Euronet

At Nallian we build solutions that are trusted by the world's leading airports, ground handlers and logistics companies. But our website no longer reflected that level of excellence. This redesign ensures our first impression matches the quality of…
Jean Verheyen

Jean Verheyen

CEO • Nallian

The new website much better reflects who we are. It tells our story more clearly, it's easy to navigate, it looks fresh and modern. It is more Nallian.
Joke Aerts

Joke Aerts

Director of Marketing • Nallian

Numinam's technical and design vision has enabled us to improve our lead generation flows. A big step forward.
Jérôme Van De Sande

Jérôme Van De Sande

Product & Data Leader • Heat Me

Numinam has completely modernized our website. The design is clearer, more credible, and our visitors understand what we do. A real leap in quality. Also worth noting is the excellent collaboration between Numinam and our development agency. Thank…
Olivier Lafosse

Olivier Lafosse

Founder & CEO • Heat Me

It was a real pleasure to do business with Sebastien. He did a great job and transform our inefficient and boring website to a nice one that generate leads. Moreover, Sebastien is a patient and reliable partner and he's always ready to help.
Shirley Boterdael

Shirley Boterdael

Marketing & Com. Manager • Highcodata

What fifteen years of development changes for your product

You are not talking to a salesperson who will pass on to a project manager, who will brief a developer and a designer: you have all these people in front of you, in one, from the first meeting.

01 UX/UI design

We lay the foundations: what your visitors see and feel.

from €595

Before writing a single line of code, we clarify the visitor's journey up to the test. The design is then used to make your product understood in a few seconds.

What it includes

  • Research and framing
  • Mockups and clickable prototype
  • Conversion-oriented writing
  • Design system

What you get

  • Validated models
  • Navigable prototype
  • Visual charter
Learn more

02 Ultra-fast site creation

Your site, developed under Astro.

from €1,190

I develop your custom marketing site: it loads in less than a second and transforms your visitors into trials and demos. Pages editable by your marketing team, code that belongs 100% to you.

What it includes

  • Astro Development
  • Loading in less than a second
  • Google PageSpeed Score 95+
  • Editable pages and landing pages

What you get

  • Online site
  • Code, domain and access (100% ownership)
  • Handling training
Discover site creation

03 SEO / AEO / GEO

Being found on Google and cited by AIs.

from €595

Your prospects search for a solution on Google and ask ChatGPT to compare three tools to them. I structure your site so that it stands out in both places, and I send you the position report so that you can see it move.

What it includes

  • Technical SEO
  • Structured data
  • Pages by use case and integration
  • Position tracking

What you get

  • Indexed and structured site
  • Position report
  • Content Recommendations
Learn more

04 Automation

Save time on repetitive tasks.

from €595

Qualification of registrations, follow-up sequences, reporting, commercial alerts: I automate what occupies your team between the site and the product, with or without AI. Measurable results in 4 to 6 weeks.

What it includes

  • Auditing your processes
  • n8n workflows
  • AI Integrations
  • Connection to your CRM and analytics

What you get

  • Workflows in production
  • Documentation
  • Hours recovered each week
Learn more

05 Monitoring and support

Your site lives, improves and remains efficient.

I don't deliver a project and then disappear. Updates, optimizations, A/B testing and dashboards: I remain your long-term partner.

What it includes

  • Maintenance and updates
  • A/B testing
  • KPI dashboards
  • Continuous optimization

What you get

  • Regular reports
  • Improvements measured
  • A single contact

How we will proceed together

At each step, you know what I'm doing, what you're validating and how long it takes.
100%
  1. 01 Framing call and implementation of the project

    We discuss your goals, we manage the paperwork and I show you the tools we will use together.
    5%
  2. 02 Models and validation

    I offer you a custom model to critique before a single line of code is written.
    15%
  3. 03 Development

    I develop your site: fast and faithful to the design that we have validated. You have real-time preview access.
    55%
  4. 04 SEO / AEO / GEO optimization

    The site is ready, but it needs extensive analysis and optimization to prepare for its arrival on the web.
    15%
  5. 05 Launch and training

    Go live, configured tracking, training your back-office team.
    5%
  6. 06 Monitoring and optimization

    3 months of support included, free of charge. Nobody does that.
    5%
Let's take a look at where your site is losing in trials.

Let's take a look at where your site is losing in trials.

25 minutes to look at your situation together: where your journey is losing visitors, what your pages weigh today on Google, what the AIs say about your product when asked. You leave with a clear diagnosis, even if we never work together.

It's free and without obligation, and you can speak to me directly on the phone. The developer you speak to is the one who will build your site.

Book my free 25 min call

Frequently asked questions

How much does a SaaS marketing site cost at Numinam?

Three packages depending on your stage, always at the rate of €595 per day. Landing page (1 page, conversion path, PageSpeed ​​95+): 4 days, from €2,380. business website (5 to 10 pages with SEO blog, product pages and prices): 8 days, from €4,760. Site with CMS (10 to 25 pages, SEO/GEO silo architecture, multilingual, CRM integrations): from 16 days, from €9,520. Beyond 25 pages: upon quote. The price covers custom design, technical SEO and delivery in 1 to 10 weeks depending on the package. A monthly content management plan is available as an option. A 25-minute call is enough to understand your needs and identify the right formula.

Why Numinam rather than Webflow or Framer for a SaaS?

Webflow and Framer are very suitable for a first site. The limits come when you want a structured conversion path, feature pages that rank on Google, advanced structured markup or a really polished pricing page: performance plateaus on Core Web Vitals, the CMS remains basic, and you depend on the publisher's ecosystem. A custom site puts you in control: PageSpeed 95+, native SEO and GEO, free architecture, and code that belongs to you.

Can my dev team work on the Numinam site?

Yes. The site is built with Astro, a standard open source framework. Your dev team can work on the code at any time: modify a page, add an integration, deploy a change. The code is hosted in your own Git repository, documented, and follows industry conventions. The objective is for your marketing team to manage the content independently (via an admin interface or directly in the files) and for your dev team to be able to intervene when necessary, without depending on Numinam.

How does Numinam optimize the pricing page of a SaaS?

The prices page is often the most visited and the least maintained. I apply simple principles: the recommended plan highlighted visually, the annual/monthly toggle with the savings displayed, social proof placed near the action buttons, and the integrated FAQ to handle objections where they appear rather than after the visitor leaves.

What concrete impact on the conversion rate?

I can't promise you a number: the conversion rate depends on your product, your price and the quality of the traffic that arrives. Be wary of anyone who tells you a multiplier before having seen your pages.

What I can say is where visitors get lost on the SaaS sites that I audit: a home page that doesn't qualify anyone, feature pages that describe the tool without responding to objections, and a pricing page that lets you choose alone. During the 25-minute audit, we look at your current rate and the pages where it drops. The objective is set from there, not from a market average.

Does functionality page SEO really work for SaaS?

Yes, and this is often the least worked part. When a prospect searches for “collaborative project management tool” or “automatic invoicing software”, they are in the middle of a comparison: the purchasing intention is strong. A dedicated feature page, structured around this search, captures this traffic.

These are also the pages that ChatGPT, Perplexity and Google's AI insights cite when a user asks for a recommendation.

Who writes the content of the pages?

Three options depending on your situation. I can write the content from A to Z (included in the budget or extra depending on the volume). I can optimize the content you provide (restructuring, SEO, copywriting conversion). Or I can work directly with your marketing team or your copywriter to produce together. We define the model during the scoping call based on your internal resources.

What happens if Numinam is no longer available?

The complete source code lives in your own Git repository from day one, on widely used technologies (Astro, Node.js), with technical documentation provided on delivery. Your technical team, or any other developer, can return to work.

What I can't promise is to be available forever; what I can guarantee is that my departure will not block you.

Can we migrate from Webflow to a Numinam site?

Yes. The existing content (texts, images, structure) is taken over and integrated into the new architecture. If your Webflow site has SEO traffic, 301 redirects are set up on each URL to preserve your Google positions. The Webflow site remains online throughout the development phase. The switchover takes place once everything is tested and validated.

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