Price Web performance: why it will boost ROI in 2026
SB
Sebastien Balieu
Mar 20, 2026
Web development for transport and logistics operators
5.0
The problem You track every pallet to the metre. Except your own visibility.
Your customers know where their shipment is. Your prospects know nothing about you.
Every competitor promises reliability and flexibility.
A shipper comparing three carriers reads the same brochure three times over. With nothing else to compare, they settle it on the price per kilometre and ask you to match it.
Your reliability only gets proven once the contract is signed.
Your certifications, your maintained fleet, your on-time rates, the drivers who stay: that proof sits idle in your systems and your tender files. The shipper who finds you online sees none of it and judges you without the evidence.
Your team spends the day answering "where is my shipment".
The information is in your systems, your customers can't reach it, so they call. Every call ties someone up reading a status out loud, and that time will never appear on an invoice.
You buy your loads on the freight exchange.
Every month, part of your capacity is filled through a marketplace that takes its cut and keeps the customer relationship. You do the hauling, it collects the introduction fee, and you start again on the next load.
The solution Your website becomes the first link in the chain.
It informs your customers and qualifies your prospects before your operations team picks up.
With this new website, you win tenders and you win hours back.
Your customers serve themselves, your prospects arrive already convinced.
What a shipper is really buying is peace of mind.
Your specialities, your lanes, your commitments and what you refuse to carry. Those choices are what separate two quotes, not the rate per kilometre. Spelled out, they take you out of the price comparison.
Your certifications deserve better than an annex.
Certifications, fleet, sites, service levels: what you dig out for every tender becomes permanently visible. The shipper walks into the consultation already knowing you tick their boxes, and you start a length ahead.
A portal that answers instead of your team.
A portal where customers follow their shipments themselves, connected to your existing systems, with alerts at every key step. And quote requests that arrive complete: goods, volume, frequency, destinations. Your team handles files instead of reading statuses down the phone.
They find you before the tender goes out.
Pages by flow, by industry and by destination, in your customers' languages, written for what logistics managers search on Google and ask AI assistants. The loads then come in directly, with nobody taking a cut and no reopening of the bidding on price alone.
Every project comes with its own constraints
My job as a developer: helping you solve them.
Nallian
Air cargo software solution
A B2B SaaS website redesign that loads in under a second
Stamp
Gamified city exploration
Turning every building you walk past into a card worth collecting
Harmonia
Family habit-tracking app
Helping families build positive habits at home
Coddy
Escape-game e-commerce platform
Urban escape games
Heat Me
Belgium's first heating network
Belgium's largest network of heating specialists
What if the next project here was yours?
Ultra-fast sites and apps, built to measure.
Request a quoteWhat my clients say
SME owners with the same need as you: a site that matches what they sell.
Sébastien is always attentive and understood our needs perfectly when it came to redesigning our website! The new site looks great and was delivered on time. We've already gained a few customers thanks to the improved SEO of the new site
Didier Boulvin
Coddy
Numinam's contribution to the development of our App has been significant in its success with our B2C and B2B customers.
Stephane Draux
Founder • Spengo
Numinam (One More Pixel) is doing a fantastic job for Euronet. They’ve started the mission in saving our web-site from a cyber-attack. We had lost a lot of information and they had to rebuild our web-site. They had to recover the data left on our…
Valérie Van Belle.
Managing director • Euronet
At Nallian we build solutions that are trusted by the world's leading airports, ground handlers and logistics companies. But our website no longer reflected that level of excellence. This redesign ensures our first impression matches the quality of…
Jean Verheyen
CEO • Nallian
The new website much better reflects who we are. It tells our story more clearly, it's easy to navigate, it looks fresh and modern. It is more Nallian.
Joke Aerts
Director of Marketing • Nallian
Numinam's technical and design vision has enabled us to improve our lead generation flows. A big step forward.
Jérôme Van De Sande
Product & Data Leader • Heat Me
Numinam has completely modernized our website. The design is clearer, more credible, and our visitors understand what we do. A real leap in quality. Also worth noting is the excellent collaboration between Numinam and our development agency. Thank…
Olivier Lafosse
Founder & CEO • Heat Me
It was a real pleasure to do business with Sebastien. He did a great job and transform our inefficient and boring website to a nice one that generate leads. Moreover, Sebastien is a patient and reliable partner and he's always ready to help.
Shirley Boterdael
Marketing & Com. Manager • Highcodata
Over 15 years of experience, put to work for your operations
You don't talk to a salesperson who reports to a project manager, who briefs a developer and a designer: all those people sit in front of you, in one person, from the very first meeting.
01 UX / UI design
from €595
01 UX / UI design
from €595
Before a single line of code, we clarify the journey for your customers and your prospects. The design then does the work of getting a logistics manager to their answer in three clicks.
What's included
- Research and scoping
- Mockups and clickable prototype
- Conversion-focused copywriting
- Design system
What you get
- Approved mockups
- Navigable prototype
- Visual guidelines
02 Lightning-fast website build
from €1,190
02 Lightning-fast website build
from €1,190
I build your site from scratch: it loads in under a second and turns visitors into quote requests. Client portal connected to your systems as an option, and code that is 100% yours.
What's included
- Astro development
- Loads in under a second
- Google PageSpeed score of 95+
- Client portal and system integration
What you get
- Site live
- Code, domain and access (100% ownership)
- Hands-on training
03 SEO / AEO / GEO
from €595
03 SEO / AEO / GEO
from €595
Logistics managers search on Google and ask ChatGPT before launching a consultation. I structure your site so it shows up in both places, and I send you the ranking report so you can watch it move.
What's included
- Technical SEO
- Structured data
- Pages by flow and destination
- Rank tracking
What you get
- Indexed, structured site
- Ranking report
- Content recommendations
04 Automation
from €595
04 Automation
from €595
Pickup confirmations, delay alerts, customer reporting, document chasing: I automate what keeps your operations team busy, with or without AI. Measurable results within 4 to 6 weeks.
What's included
- Process audit
- n8n workflows
- AI integrations
- Connecting your systems
What you get
- Workflows in production
- Documentation
- Hours won back every week
05 Follow-up and support
05 Follow-up and support
I don't hand over a project and vanish. Updates, optimisations, A/B testing and dashboards: I stay your partner for the long run.
What's included
- Maintenance and updates
- A/B testing
- KPI dashboards
- Ongoing optimisation
What you get
- Regular reports
- Measured improvements
- A single point of contact
How we'll work together
At each step, you know what I do, what you approve and how long it takes.
100%
- 5%
01 Scoping call and project setup
We go over your goals, sort out the paperwork, and I show you the tools we'll be using together. - 15%
02 Mockups and validation
I show you a custom mockup for you to pick apart before a single line of code is written. - 55%
03 Development
I build your site: fast, and faithful to the design we approved. You get a live preview throughout. - 15%
04 SEO / AEO / GEO optimisation
The site is ready, but it needs analysis and serious fine-tuning to prepare its arrival on the web. - 5%
05 Launch and training
Go-live, tracking configured, your team trained on the back office. - 5%
06 Follow-up and optimisation
3 months of support included, free of charge. Nobody does that.
Let's look at what those tracking calls cost you.
25 minutes to look at your situation together: how many tracking calls your team absorbs every day, what the marketplaces cost you, what your website says about you to a shipper. You leave with a clear diagnosis, even if we never work together.
It's free, there's no commitment, and you get me directly on the phone. The developer you talk to is the one who will build your site.
Frequently asked questions
How much does a client portal or website for a transport company cost at Numinam?
Three formats, always at €595 per working day. Landing page (2 days, from €1,190): one page to present a service or capture quote requests. Showcase website (6 days, from €2,975): your transport company online, with services, fleet, coverage areas and local SEO. Website with CMS (from 12 days, from €8,925): advanced SEO architecture, multilingual and integrations. Need a client portal or dashboards connected to your TMS? That is a custom tool project, quoted separately at the same daily rate. The code belongs to you. A 25-minute call is enough to scope your needs.
Can Numinam build a real-time tracking portal for my customers?
Yes. The portal is connected to your TMS via API: shipment status, vehicle geolocation, automatic alerts at each key milestone (pickup, transit, delivery), proof of delivery accessible online. Your customers find the information at any hour without calling your operations desk.
Every tracking call avoided is somebody at your end handling a file instead of reading a status out loud.
Can Numinam integrate the portal with my existing ERP, TMS or WMS?
Yes, it's one of my areas of expertise. I develop custom integrations between your portal and your existing systems: ERP (SAP, Odoo, Microsoft Dynamics), TMS (Dashdoc, Shippeo, Transporeon), WMS (Reflex, Generix, Manhattan). Data flows via REST API or webhooks. Before writing a single line of code, I map your data flows to determine the best integration strategy.
Our TMS is old. Can it still be integrated?
Yes, in the vast majority of cases. Even older systems generally have an API (even a basic one), programmable CSV or XML exports, or database access. The data flow mapping done upfront determines the best approach: direct API, file exchange, or intermediate middleware. If your system is truly closed, there's almost always an exploitable entry point. The free scoping call validates technical feasibility before any commitment.
How long to reduce 'where is my parcel' calls?
The effect starts as soon as the portal is live and communicated to your customers. They get into the habit of checking rather than calling, especially if you activate automatic notifications by email or SMS at each key milestone.
How many calls remain then depends on your customers: some will keep calling out of habit. Your operations desk handles exceptions instead of status requests.
My business is international. Can I have a multilingual portal?
Yes. I have direct experience deploying multi-country, multilingual platforms, including Coddy, operating across 9 European countries. Each version is translated, SEO-optimised in its language and adapted to local expectations. Each regional manager can handle their content independently from a custom back-office.
What happens if Numinam is no longer available?
The complete source code of your platform lives in your own Git repository from day one, on standard open-source technologies, with the technical documentation delivered at launch. Developers I trust know the project and can step in.
What I cannot promise is being available forever; what I can guarantee is that my leaving does not block you.
Is team training included?
Yes. Training on the portal and the dashboards is included in the project. Your teams learn to read the indicators, manage client access and handle the edge cases, usually in one to two sessions. User documentation is provided for the people who join later.
