CRO Website speed and conversion: which pages should you improve?
Understand LCP, INP and CLS, distinguish real visitors from lab scores and check commercial outcomes after performance fixes.
SB
Sébastien Balieu
Jan 5, 2026
Website development for transporters and logisticians
5.0
The problem You trace each pallet to the nearest meter. Except your own visibility.
Your customers know where their shipment is. Your prospects don't know anything about you.
All your competitors promise reliability and flexibility.
The principal who consults three carriers reads the same brochure three times. Without any other element of comparison, it decides on the price per kilometer and asks you to match it.
Your reliability is only proven once the contract is signed.
Your approvals, your maintained fleet, your punctuality rates, your remaining drivers: this proof lies dormant in your systems and in your tender files. The client who discovers you online sees nothing and judges you without the documents.
Your teams respond all day to “where is my shipment”.
The information is in your systems, your customers don't have access to it, so they call. Each call mobilizes someone to read a status aloud, and this time will not be billed anywhere.
You buy your loads on the freight exchange.
Each month, a part of your filling goes through a marketplace which takes its share and maintains the customer relationship. You transport, it collects the connection, and you start again with the next load.
The solution Your site becomes the first link in the chain.
It informs your customers and qualifies your prospects before your business stalls.
With this new site, you win tenders and save hours.
Your customers serve themselves, your prospects arrive already convinced.
Above all, a client buys peace of mind.
Your specialties, your areas, your commitments and what you refuse to transport. It is these choices that make the difference between two quotes. Written in black and white, they take you out of the price comparison.
Your approvals deserve better than a file annex.
Certifications, fleet, sites, service rates: what you bring out in each call for tenders becomes permanently visible. The client arrives at the consultation already knowing that you tick their boxes, and you leave with a head start.
A portal that answers for your teams.
A portal where your customers self-service track their shipments, connected to your existing systems, with alerts at every key stage. And quotation requests which arrive complete: nature, volume, frequency, destinations. Your teams deal with files instead of reading statuses over the phone.
We find you even before the call for tenders.
Pages by flow, by sector and by destination, in the languages of your customers, written for what logistics managers search on Google and ask AI. The loads then arrive directly, without intermediary commission and without re-competition on price alone.
Each project comes with its constraints
My job as a developer is to solve them.
Coddy
Escape games e-commerce platform
Urban escape games
Nallian
Global air freight solution
A B2B SaaS site redesign that loads in less than a second
Heat Me
Belgian number 1 in heating
Largest network of heating engineers in Belgium
Squadra
Team building marketplace
Team building activities marketplace
Repos Production
International board game publisher
Internationally recognized board game publisher
What if the next project here was yours?
Ultra-fast sites and apps, built to measure.
Request a quoteWhat my customers say
SME managers who had the same need as you: a site that matches what they sell.
Sébastien is always attentive and understood our needs perfectly when it came to redesigning our website! The new site looks great and was delivered on time. We've already gained a few customers thanks to the improved SEO of the new site
Didier Boulvin
Coddy
Numinam's contribution to the development of our App has been significant in its success with our B2C and B2B customers.
Stephane Draux
Founder • Spengo
Numinam (One More Pixel) is doing a fantastic job for Euronet. They’ve started the mission in saving our web-site from a cyber-attack. We had lost a lot of information and they had to rebuild our web-site. They had to recover the data left on our…
Valérie Van Belle.
Managing director • Euronet
At Nallian we build solutions that are trusted by the world's leading airports, ground handlers and logistics companies. But our website no longer reflected that level of excellence. This redesign ensures our first impression matches the quality of…
Jean Verheyen
CEO • Nallian
The new website much better reflects who we are. It tells our story more clearly, it's easy to navigate, it looks fresh and modern. It is more Nallian.
Joke Aerts
Director of Marketing • Nallian
Numinam's technical and design vision has enabled us to improve our lead generation flows. A big step forward.
Jérôme Van De Sande
Product & Data Leader • Heat Me
Numinam has completely modernized our website. The design is clearer, more credible, and our visitors understand what we do. A real leap in quality. Also worth noting is the excellent collaboration between Numinam and our development agency. Thank…
Olivier Lafosse
Founder & CEO • Heat Me
It was a real pleasure to do business with Sebastien. He did a great job and transform our inefficient and boring website to a nice one that generate leads. Moreover, Sebastien is a patient and reliable partner and he's always ready to help.
Shirley Boterdael
Marketing & Com. Manager • Highcodata
What fifteen years of development changes for your operations
You are not talking to a salesperson who will pass on to a project manager, who will brief a developer and a designer: you have all these people in front of you, in one, from the first meeting.
01 UX/UI design
We lay the foundations: what your visitors see and feel.
from €595
01 UX/UI design
We lay the foundations: what your visitors see and feel.
from €595
Before writing a single line of code, we clarify the journey of your customers and prospects. The design then helps a logistics manager find their information in three clicks.
What it includes
- Research and framing
- Mockups and clickable prototype
- Conversion-oriented writing
- Design system
What you get
- Validated models
- Navigable prototype
- Visual charter
02 Ultra-fast site creation
Your site, developed under Astro.
from €1,190
02 Ultra-fast site creation
Your site, developed under Astro.
from €1,190
I develop your custom site: it loads in less than a second and transforms your visitors into quote requests. Optional customer portal connected to your systems, code that is 100% yours.
What it includes
- Astro Development
- Loading in less than a second
- Google PageSpeed Score 95+
- Customer portal and connection to your systems
What you get
- Online site
- Code, domain and access (100% ownership)
- Handling training
03 SEO / AEO / GEO
Being found on Google and cited by AIs.
from €595
03 SEO / AEO / GEO
Being found on Google and cited by AIs.
from €595
Logistics managers search Google and ask ChatGPT before launching a consultation. I structure your site so that it stands out in both places, and I send you the position report so that you can see it move.
What it includes
- Technical SEO
- Structured data
- Pages by flow and destination
- Position tracking
What you get
- Indexed and structured site
- Position report
- Content Recommendations
04 Automation
Save time on repetitive tasks.
from €595
04 Automation
Save time on repetitive tasks.
from €595
Collection confirmations, delay alerts, customer reporting, document reminders: I automate what your operation is doing, with or without AI. Measurable results in 4 to 6 weeks.
What it includes
- Auditing your processes
- n8n workflows
- AI Integrations
- Connecting to your systems
What you get
- Workflows in production
- Documentation
- Hours recovered each week
05 Monitoring and support
Your site lives, improves and remains efficient.
05 Monitoring and support
Your site lives, improves and remains efficient.
I don't deliver a project and then disappear. Updates, optimizations, A/B testing and dashboards: I remain your long-term partner.
What it includes
- Maintenance and updates
- A/B testing
- KPI dashboards
- Continuous optimization
What you get
- Regular reports
- Improvements measured
- A single contact
How we will proceed together
At each step, you know what I'm doing, what you're validating and how long it takes.
100%
- 5%
01 Framing call and implementation of the project
We discuss your goals, we manage the paperwork and I show you the tools we will use together. - 15%
02 Models and validation
I offer you a custom model to critique before a single line of code is written. - 55%
03 Development
I develop your site: fast and faithful to the design that we have validated. You have real-time preview access. - 15%
04 SEO / AEO / GEO optimization
The site is ready, but it needs extensive analysis and optimization to prepare for its arrival on the web. - 5%
05 Launch and training
Go live, configured tracking, training your back-office team. - 5%
06 Monitoring and optimization
3 months of support included, free of charge. Nobody does that.
Let's take a look at what your follow-up calls are costing you.
25 minutes to look at your situation together: the volume of calls that your customer service absorbs every day, what marketplaces cost you, what your site says about you to a client. You leave with a clear diagnosis, even if we never work together.
It's free and without obligation, and you can speak to me directly on the phone. The developer you speak to is the one who will build your site.
Frequently asked questions
How much does a customer portal or a site for a carrier cost at Numinam?
Three packages, still at the rate of €595 per day. Landing page (4 days, from €2,380): a page to present a service or receive quote requests. business website (8 days, from €4,760): your online transport company, with services, fleet, coverage areas and local SEO. Site with CMS (from 16 days, from €9,520): to go further, advanced SEO architecture, multilingual and integrations. Need a customer portal or dashboards connected to your TMS? It is a custom tool project, quoted on quote at the same daily rate. The code is yours. A 25-minute call is enough to meet your needs.
Can Numinam develop a real-time tracking portal for my clients?
Yes. The portal is connected to your TMS via API: shipment status, vehicle geolocation, automatic alerts at each key stage (collection, transit, delivery), proof of delivery accessible online. Your customers can find information at any time without calling your operation.
Each follow-up call avoided means someone at your office is handling a file instead of reading a status out loud.
Can Numinam integrate the portal with my existing ERP, TMS or WMS?
Yes, this is one of my areas of specialty. I develop custom integrations between your portal and your existing systems: ERP (SAP, Odoo, Microsoft Dynamics), TMS (Dashdoc, Shippeo, Transporeon), WMS (Reflex, Generix, Manhattan). Data flows via REST API or webhooks. Before writing a single line of code, I map your data flows to determine the best integration strategy.
Our TMS is old. Is it still integrable?
Yes, in the vast majority of cases. Even older systems generally have an API (even basic), programmable CSV or XML exports, or database access. The flow mapping carried out upstream determines the best approach: direct API, exchange files, or intermediate middleware. If your system is truly closed, there is almost always an exploitable entry point. The free scoping call allows technical feasibility to be validated before any commitment.
How long to reduce 'where's my package' calls?
The effect begins as soon as the portal is online and communicated to your customers. They tend to consult rather than call, especially if you activate automatic notifications by email or SMS at each key stage.
The remaining call volume then depends on your customers: some will continue to call out of habit. Your operation then deals with exceptions rather than status requests.
My activity is international. Can I have a multilingual portal?
Yes. I have direct experience deploying multi-country and multilingual platforms, notably with Coddy, operating in 9 European countries. Each version is translated, optimized for SEO in its language and adapted to local expectations. Each regional manager can manage their content independently from a custom back office.
What happens if Numinam is no longer available?
The complete source code of your platform lives in your own Git repository from day one, on standard open source technologies, with technical documentation provided on delivery. Trusted developers know the project and can intervene.
What I can't promise is to be available forever; what I can guarantee is that my departure will not block you.
Is training for our teams included?
Yes. Training on the portal and dashboards is included in the project. Your teams learn how to read indicators, manage customer access and deal with special cases, generally in one or two sessions. User documentation is provided for subsequent arrivals.
