There when your clients search , including when they ask an AI.

The audit is a finished deliverable, billed once. The retainer is a volume of days reserved every month: that volume is what determines how fast your positions move.

Below €500 per month, the volume of work produced is not enough to move positions. An offer at that price funds an automated report at best.

Faster than you usually hear on the technical side, slower on the content side. Here is what actually happens, month after month.

That calendar assumes regular production. Two months without content do not push the curve back by two months, they push it down.

SEO targets a position in a list of results. GEO targets a citation in an answer written by an AI. The two overlap widely, but not completely.

A site invisible on Google is also invisible in AI answers: the models lean heavily on what the engines already rank. GEO is therefore not a replacement, it is an extra layer.

With numbers that exist before the work starts, to avoid the report celebrating progress nobody can verify.

The last row is the one that counts. Traffic that doubles without a single extra enquiry signals a content or journey problem, not a success.

Only if you sell in Flanders. Otherwise the budget is better spent on depth in French: two half-worked languages are worth less than one well-held language.

When Dutch is justified, I start from the queries people actually type in Dutch rather than translating your French pages. Search intent differs from one language to the other, and a literal translation rarely ranks.

The question to ask is about execution: who is actually going to change your site, and how fast.

My advantage comes down to one thing: I fix the site myself. Most audit recommendations die because nobody implements them.

Almost never. On an existing site, most of the quick wins come from pages already written that do not target the right intent, or that compete with each other on the same subject.

The audit sorts your pages into three piles: to optimise, to merge, to delete. Deleting pages often lifts the rest of the site.

The two do not play at the same moment. Ads buys visibility right now, SEO builds it and keeps it.

For an SME starting out, the healthiest combination is often Ads on a landing page while SEO builds up, then a gradual reduction of the advertising budget.