CRO Why Your B2B Website Converts So Poorly (and How to Fix 3 Critical Points)
SB
Sebastien Balieu
Jan 9, 2026
Web development for law firms
5.0
The problem The client picked their lawyer before ever calling you
They searched, opened three tabs and compared. You were not in the room.
Your peers promise exactly what you promise.
Attentive, rigorous, available, tailored advice. Someone comparing three firms reads the same paragraph three times over. With nothing to tell you apart, they settle it on the one thing they can compare: the price of the first consultation.
Twenty years at the bar, visible nowhere.
The cases you won, the areas you own, the clients who keep coming back: that proof exists, but it stops at the people who already know you. Anyone discovering you online has no way of telling who they are dealing with.
Prospects judge you in silence and never call back.
They read your homepage, look for some indication of fees, find nothing, close the tab. You will never learn their name, or which case walked over to the firm next door.
You rent your visibility from legal directories.
Subscriptions to matching platforms, clicks bought on "divorce lawyer Brussels". Every month you pay for an audience that belongs to somebody else. The day you stop, you disappear.
The solution Your website makes the first argument.
It sets out your case and screens the enquiries before your phone ever rings.
With this new website, you get cases, not curiosity.
And you walk into the first meeting facing a client who is already convinced.
A firm nobody confuses with another.
How you run a case, which matters you take on, which ones you turn down. Those choices are what set firms apart, not the list of your practice areas. Spelled out in black and white, your positioning pushes away the wrong cases and draws in the right ones.
Online too, the burden of proof is yours.
Landmark matters told anonymously, publications, recognitions, the words of your clients: your credibility stops depending on word of mouth alone. It becomes readable by someone who has never met you. They arrive at the meeting already confident, and the fees get argued over far less.
Enquiries that arrive already prepared.
Nature of the dispute, urgency, documents on hand, budget in mind: the forms ask the right questions before your assistant picks up. Every enquiry lands complete, with its source. Your consultations go to handling cases instead of giving out free advice.
Every practice area becomes a way in.
A page for each practice area and each municipality, written in the words your future clients actually use on Google and with AI assistants. They belong to you and carry more weight from one month to the next, where a directory listing stops working the day you stop paying for it.
Every project comes with its own constraints
My job as a developer: helping you solve them.
Nallian
Air cargo software solution
A B2B SaaS website redesign that loads in under a second
Stamp
Gamified city exploration
Turning every building you walk past into a card worth collecting
Harmonia
Family habit-tracking app
Helping families build positive habits at home
Coddy
Escape-game e-commerce platform
Urban escape games
Heat Me
Belgium's first heating network
Belgium's largest network of heating specialists
What if the next project here was yours?
Ultra-fast sites and apps, built to measure.
Request a quoteWhat my clients say
SME owners with the same need as you: a site that matches what they sell.
Sébastien is always attentive and understood our needs perfectly when it came to redesigning our website! The new site looks great and was delivered on time. We've already gained a few customers thanks to the improved SEO of the new site
Didier Boulvin
Coddy
Numinam's contribution to the development of our App has been significant in its success with our B2C and B2B customers.
Stephane Draux
Founder • Spengo
Numinam (One More Pixel) is doing a fantastic job for Euronet. They’ve started the mission in saving our web-site from a cyber-attack. We had lost a lot of information and they had to rebuild our web-site. They had to recover the data left on our…
Valérie Van Belle.
Managing director • Euronet
At Nallian we build solutions that are trusted by the world's leading airports, ground handlers and logistics companies. But our website no longer reflected that level of excellence. This redesign ensures our first impression matches the quality of…
Jean Verheyen
CEO • Nallian
The new website much better reflects who we are. It tells our story more clearly, it's easy to navigate, it looks fresh and modern. It is more Nallian.
Joke Aerts
Director of Marketing • Nallian
Numinam's technical and design vision has enabled us to improve our lead generation flows. A big step forward.
Jérôme Van De Sande
Product & Data Leader • Heat Me
Numinam has completely modernized our website. The design is clearer, more credible, and our visitors understand what we do. A real leap in quality. Also worth noting is the excellent collaboration between Numinam and our development agency. Thank…
Olivier Lafosse
Founder & CEO • Heat Me
It was a real pleasure to do business with Sebastien. He did a great job and transform our inefficient and boring website to a nice one that generate leads. Moreover, Sebastien is a patient and reliable partner and he's always ready to help.
Shirley Boterdael
Marketing & Com. Manager • Highcodata
Over 15 years of experience, put to work for your firm
You don't talk to a salesperson who reports to a project manager, who briefs a developer and a designer: all those people sit in front of you, in one person, from the very first meeting.
01 UX / UI design
from €595
01 UX / UI design
from €595
Before a single line of code, we clarify your visitors' journey and the image you project. The design then does the work of reassuring people and guiding them towards booking a meeting.
What's included
- Research and scoping
- Mockups and clickable prototype
- Conversion-focused copywriting
- Design system
What you get
- Approved mockups
- Navigable prototype
- Visual guidelines
02 Lightning-fast website build
from €1,190
02 Lightning-fast website build
from €1,190
I build your site from scratch: it loads in under a second and turns visitors into consultation requests. No template, no plugins to maintain, and code that is 100% yours.
What's included
- Astro development
- Loads in under a second
- Google PageSpeed score of 95+
- Bilingual FR/NL, with editable content
What you get
- Site live
- Code, domain and access (100% ownership)
- Hands-on training
03 SEO / AEO / GEO
from €595
03 SEO / AEO / GEO
from €595
Your future clients search on Google and ask ChatGPT. I structure your site so it shows up in both places, and I send you the ranking report so you can watch it move.
What's included
- Technical SEO
- Structured data
- Pages per practice area and municipality
- Rank tracking
What you get
- Indexed, structured site
- Ranking report
- Content recommendations
04 Automation
from €595
04 Automation
from €595
Appointment booking, follow-ups, document collection, reporting: I automate the tasks that eat your assistant's time, with or without AI. Measurable results within 4 to 6 weeks.
What's included
- Process audit
- n8n workflows
- AI integrations
- Connecting your tools
What you get
- Workflows in production
- Documentation
- Hours won back every week
05 Follow-up and support
05 Follow-up and support
I don't hand over a project and vanish. Updates, optimisations, A/B testing and dashboards: I stay your partner for the long run.
What's included
- Maintenance and updates
- A/B testing
- KPI dashboards
- Ongoing optimisation
What you get
- Regular reports
- Measured improvements
- A single point of contact
How we'll work together
At each step, you know what I do, what you approve and how long it takes.
100%
- 5%
01 Scoping call and project setup
We go over your goals, sort out the paperwork, and I show you the tools we'll be using together. - 15%
02 Mockups and validation
I show you a custom mockup for you to pick apart before a single line of code is written. - 55%
03 Development
I build your site: fast, and faithful to the design we approved. You get a live preview throughout. - 15%
04 SEO / AEO / GEO optimisation
The site is ready, but it needs analysis and serious fine-tuning to prepare its arrival on the web. - 5%
05 Launch and training
Go-live, tracking configured, your team trained on the back office. - 5%
06 Follow-up and optimisation
3 months of support included, free of charge. Nobody does that.
Let's look at what the directories cost you.
25 minutes to look at your situation together: your Google rankings on your practice areas, what the directories cost you, what your website says about you today. You leave with a clear diagnosis, even if we never work together.
It's free, there's no commitment, and you get me directly on the phone. The developer you talk to is the one who will build your site.
Frequently asked questions
How much does a law firm website cost at Numinam?
Three formats, always at €595 per working day. Landing page (2 days, from €1,190): one page with your contact details and your practice areas. Showcase website (6 days, from €2,975): dedicated pages per legal specialisation, local SEO and a contact form that sorts enquiries, the format law firms ask for most. Website with CMS (from 12 days, from €8,925): a legal blog your team runs, FR/NL multilingual and a full content architecture. The exact price depends on the number of pages, the integrations and how custom the design is. The detail is on the website creation page.
Can Numinam create dedicated pages for each legal practice area?
Yes. Each practice area (tax law, family law, corporate law, commercial law, real estate law…) gets its own page. A prospect searching "tax lawyer Brussels" lands on that page, not on your generic homepage. The structure does the work: one page per search, written in the words your future clients actually use.
Is it easy to update my law firm's website content myself?
Yes. I deliver an admin panel reduced to your use cases: you add an article about a legislative change, update your availability, edit a practice area page or publish firm news, without touching code and without depending on a provider. Training is included at delivery, for you and your team.
Does Numinam handle FR/NL multilingual for Brussels law firms?
Yes. The multilingual architecture is native in the sites I build, not a plugin added as an afterthought. Each page exists in French and Dutch with its own URL, its own SEO and adapted content, not an automatic translation. For a Brussels firm with Dutch-speaking clients, that is what decides whether those clients find you on Google.
Can I migrate my existing WordPress law firm site to Numinam?
Yes. I take over your existing content, redirect the old URLs with 301s to preserve the rankings you have already earned, and handle the DNS transition. Your old site stays online until the new one is validated and tested, so you lose neither your positions nor your visitors during the switch.
How long before my law firm is visible on Google with Numinam?
Technical SEO (speed, structure, markup) is in place from launch day. First positions on local searches like "tax lawyer Brussels" or "family law firm Brussels" typically appear within 2 to 4 months, depending on competition in your practice area. The effect is cumulative: each practice area page and each published article reinforces the ones before it.
What happens if Numinam is no longer available?
That is the right question to ask an independent, and it deserves a precise answer rather than a reassuring formula.
The code lives in your repository from day one, on widespread technologies, with the documentation delivered alongside it. The hosting and the domain are in your name. I also work with developers I trust who know my projects. What I cannot promise is being available forever; what I can guarantee is that my leaving does not block you.
Is a 25-minute call with Numinam enough to understand my needs?
Yes. In 25 minutes I go through your current site, spot where your prospects drop off, look at your visibility on your practice areas and give you the fixes to make first. You leave with that diagnosis even if you do not follow through. It is free and with no commitment.
