Repos Production

Numinam designed and built a modular website and a custom back office for Repos Production, an internationally recognized board game publisher, giving its in-house marketing team full autonomy to manage and publish content without outside help. They needed a tool capable of keeping up with the diversity of their worlds and allowing the in-house team to manage everything without outside help.

The challenge: one website for many board game universes

Repos Production is one of the most recognized board game publishers in the world, with titles like 7 Wonders and Concept. Each game has its own graphic universe, its own identity. The site needed to reflect this diversity while maintaining overall coherence.

The marketing team needed total autonomy to create new pages, update content, and deploy new visual universes — without depending on a developer for every change.

The difficulty was holding two seemingly opposing goals together at once: each game needed enough freedom to express its own graphic identity, yet the site as a whole had to stay coherent so visitors always recognized it as Repos Production. A template that was too rigid would flatten the games into sameness; one that was too open would let the overall brand drift apart page by page.

Our approach: modular front end and an autonomous back office

I developed a fully modular front end and a back office designed for flexibility:

• Visual theming system per game, allowing new graphic worlds to be created in minutes;

• Modular front-end architecture with reusable components;

• Intuitive back office giving the marketing team full autonomy;

• Performance and scalability at the core of every technical decision.

The site was designed as a product, not a showcase. Every CMS feature was built around the team's actual workflows, not a theoretical specification document.

The theming system is what ties these pieces together. Instead of rebuilding a page each time a new title launches, the team applies a distinct visual world on top of the same reusable components, which is why a fresh graphic universe can be assembled in minutes rather than waiting on a development cycle. Because the front end is modular, those components are shared and consistent everywhere, so improvements made once benefit every game range at the same time.

The outcome: a scalable CMS the marketing team runs alone

The site has become a true communication tool for Repos Production. The team can create and publish new game pages with their complete graphic universe in full autonomy. The scalable system allows new game ranges to be added without requiring a developer.

Visual consistency across very different ranges is maintained through the theming system, while preserving each game's unique identity. The site now reflects the quality and creativity that define Repos Production's reputation in the board game industry.

For the marketing team, the practical effect is a shorter path from idea to published page: they own the content and the visual universe end to end, and the developer is no longer a bottleneck for routine updates. Because the architecture was built to scale, adding an entirely new game range follows the same path as adding a single page, so the site can keep pace with the publisher's catalogue as it grows.

Frequently asked questions

How can the marketing team publish new game pages without a developer?

The site pairs a modular front end with an intuitive back office built around the team's real workflows. Using reusable components and the per-game theming system, the marketing team creates pages, updates content, and deploys a new game's full graphic universe on their own, without depending on a developer for every change.

How does the site keep a consistent look while giving each game its own identity?

A visual theming system is applied on top of shared, reusable components. The components keep the overall site coherent so visitors always recognize it as Repos Production, while the theming layer gives each game its own distinct graphic world — preserving every title's unique identity without fragmenting the brand.

Can new game ranges be added without development work?

Yes. The architecture was designed to scale, so adding an entirely new game range follows the same path as adding a single page. New ranges can be added without requiring a developer, letting the site keep pace with the publisher's catalogue as it grows.

How quickly can a new graphic universe be created?

Because the theming system sits on top of the same reusable components, a fresh visual world can be assembled in minutes rather than waiting on a development cycle, instead of rebuilding a page each time a new title launches.