Repos Production

For Repos Production, the challenge was not simply to redesign a website: they needed a tool capable of keeping up with the diversity of their worlds and allowing the in-house team to manage everything without outside help.

The Challenge

Repos Production is one of the most recognized board game publishers in the world, with titles like 7 Wonders and Concept. Each game has its own graphic universe, its own identity. The site needed to reflect this diversity while maintaining overall coherence.

The marketing team needed total autonomy to create new pages, update content, and deploy new visual universes — without depending on a developer for every change.

The Approach

I developed a fully modular front end and a back office designed for flexibility:

• Visual theming system per game, allowing new graphic worlds to be created in minutes;

• Modular front-end architecture with reusable components;

• Intuitive back office giving the marketing team full autonomy;

• Performance and scalability at the core of every technical decision.

The site was designed as a product, not a showcase. Every CMS feature was built around the team's actual workflows, not a theoretical specification document.

The Outcome

The site has become a true communication tool for Repos Production. The team can create and publish new game pages with their complete graphic universe in full autonomy. The scalable system allows new game ranges to be added without requiring a developer.

Visual consistency across very different ranges is maintained through the theming system, while preserving each game's unique identity. The site now reflects the quality and creativity that define Repos Production's reputation in the board game industry.