Coddy
Coddy · six years of product
250 000+ paying players
Product co-founded, developed and grown for six years.
- 2 500+ reservations
- 278 games created
- 5 languages
Product Growth: sign-ups are growing, but revenue isn’t.
Numinam helps businesses improve activation, conversion and retention in their digital products. We look at how people use the product, find where they drop off and build the improvements that matter most.
Product Growth for applications, SaaS and online services
Product Growth links usage and commercial results.
Harmonia · usage and loyalty
1 000+ downloads
A tasks and rewards app for families.
Give families a reason to come back every day
- 700+ families
- 25 % retention
- 10 % conversion
A Product Growth approach that goes from analysis to putting online.
Numinam is led by Sébastien Balieu, co-founder of Coddy. For six years, he worked on product, marketing and platform development. This experience helps connect user needs to business objectives and then develop the selected changes.
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Analysis can lead to improvements
I analyze the difficulties, we choose the priorities and I can develop the changes selected. If you have a technical team, we divide the work with them.
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You know what we are trying to improve
We set a goal before starting: more first uses, returns or subscriptions. You can track the results and explain the choices to your management.
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The budget focuses on observed needs
We review data and user feedback before adding a feature. The objective is to devote development to the difficulties which slow down use or purchase.
What Product Growth improves in your product.
Registrations are increasing, but subscriptions are stagnating? Do users try your service and then forget about it? We look at where they stop to choose what needs to be improved.
Product Growth work where you can monitor the results.
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We choose a first priority
We compare the difficulties observed and their importance for your activity. We choose a first step to improve according to the available data and your means.
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We establish a starting point
I put in place the necessary monitoring to know the current situation. In particular, we distinguish new registrants from regular users to compare similar uses.
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We define the change to test
We specify what we are changing, the users affected and the expected result. You know why this work is being undertaken and how it will be evaluated.
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I am developing a first version
I design and develop the necessary modifications to verify our idea. We limit the work to what we want to test before committing a larger budget.
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Your users try the new version
We make the version available to the users concerned and we observe their use. How to evaluate it depends on the number of users and the change made.
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We keep, we adjust or we remove
We compare the results and returns to the starting point. We then decide whether to keep the change, rework it or remove it.
You decide what to do next based on the results observed.
The return of accompanied customers.
Numinam's contribution to the development of our App has been significant in its success with our B2C and B2B customers.
Stephane Draux
Founder • Spengo
Numinam's technical and design vision has enabled us to improve our lead generation flows. A big step forward.
Jérôme Van De Sande
Product & Data Leader • Heat Me
It was a real pleasure to do business with Sebastien. He did a great job and transform our inefficient and boring website to a nice one that generate leads. Moreover, Sebastien is a patient and reliable partner and he's always ready to help.
Shirley Boterdael
Marketing & Com. Manager • Highcodata
What budget to improve your product?
The pace depends on the work to be done and the resources of your team. These three formats give you a guide to choose support adapted to your priorities.
Get started
€2,380 / month
excl. VAT
Improve a first step.
We set up monitoring, we choose a stage where users abandon and we test an improvement. The monthly update allows you to decide what happens next.
What comes out each month
- Monitoring of uses and results
- 1 improvement at a time
- Monthly update on results
Build momentum
€4,760 / month
excl. VAT
Improve the product every month.
We work on a specific objective, such as getting started or switching to the paid offer. Several versions per month allow the product to be adjusted according to observed uses.
What comes out each month
- Several versions delivered each month
- 1 objective worked in depth
- Weekly update on the numbers
Scale up
€9,520 / month
excl. VAT
Advance multiple priorities.
We work on several needs with your product and technical teams. I develop the necessary functions and connections, tracking the results of each change.
What comes out each month
- Several objectives followed in parallel
- Feature development included
- Working with your product and technical team
These are three typical scenarios. After our discussion, I will create a custom proposal for you.
Your questions about Product Growth.
Is Numinam Product Growth suitable for our SME?
It is aimed at companies that offer an application or online service and want to improve its use or sales. If your need mainly concerns requests received from your business website, we will first look at the pages and the contact details.
Does Numinam work with our product and technical team?
Yes. We distribute the work according to the skills and availability of your team. I can lead an improvement from analysis to development or prepare the work that your developers will carry out.
Is Numinam developing the selected features?
Yes. I design the screens and develop the selected functions, monitoring their results. If your team is responsible for development, I prepare the screens, detailed requirements and actions to measure.
Our product doesn't have many users yet. Is it too early?
We can already work on the difficulties encountered. With few users, we favor interviews and observation of their journey. More usage will be required to reliably measure the effect on sales or loyalty.
What access should be provided?
Depending on the site: your product statistics, your database, your code repository, your invoicing tool or your user feedback. We choose the necessary accesses and specify how the data will be used.
How long does it take to see an effect?
It depends on the number of users and their frequency of use. A change in registration can be observed more quickly than an effect on the renewal of subscriptions. We initially define an observation period adapted to your product.
Your users register. How many become customers?
Present your application, your SaaS or your online service. Numinam helps you spot where users are abandoning and which Product Growth project to launch first.
Sébastien Balieu
Product Growth for SMEs · 25-minute discussion