Nallian

Custom platform built on Laravel, Filament and Livewire. Lighthouse score raised from 61 to 95 out of 100. Full editorial autonomy for the client team. Delivered on schedule, June 3, 2026.

Client: Nallian, a Belgian B2B SaaS company in air cargo software./ Project: a complete website redesign, from a legacy Joomla install to a custom platform./ Result: Lighthouse score raised from 61 to 95 out of 100, sub-second loading, full editorial autonomy.

At a glance

About Nallian

Nallian is a Belgian software company headquartered in Brussels. Their solutions are used by some of the world’s largest air cargo hubs, including Brussels Airport, Singapore Changi, and Amsterdam Schiphol, to orchestrate trucks, dock slots, compliance checks, and the operational details that decide whether cargo flows or stalls.

Their problem in early 2026 was straightforward: the website did not reflect the company anymore.

A product from 2026, a website from a different era

When Joke Aerts, Nallian’s Director of Marketing, walked us through the existing site, the gap was visible immediately. The site ran on an old Joomla installation with the YOOtheme builder. Every page felt heavy, generic, and dated. The kind of site that creates doubt about the maturity of the company behind it.

The numbers told the same story. The old Joomla homepage scored 61 out of 100 on Google Lighthouse, well below the threshold considered acceptable for a modern B2B website. Loading times could be better. The visual experience felt stuck in a different decade.

For a B2B SaaS company in a competitive niche like air cargo software, that gap is a commercial liability. When competitors show up in the same RFP, the first impression is not decided in a meeting. It is decided in the first few seconds a prospect spends on the homepage.

Also Joomla itself had become a liability. Years of accumulated extensions, theme updates and content layers had turned the platform into something heavy that did no longer offer the required flexibility and usability.

Old vs new, at a glance

nallian.com

Before After

What we set out to build

Three priorities emerged from the first conversations with Nallian:

1. The site has to finally look like the company. No more credibility gap. The visual experience must match the quality of what Nallian sells.
2. The site has to be fast. Not “fast enough”, but measurably fast, even on mobile, even on unstable airport WiFi.
3. The team has to be in control. Joke and her colleagues should be able to publish, update, and experiment without ever needing to call us back.

Anything less, and a new website would just replace one frustration with another.

We made three commitments. Here is how each one played out.

Commitment one: a custom B2B website, not a template

A custom B2B website is built specifically for one company, around its positioning, its audience, and its content strategy. It is the opposite of a template-driven website, where a generic theme is reskinned with new colors and a new logo, or of an AI-generated website that looks good but feels lifeless.

The easy path would have been to grab a polished SaaS template, swap in Nallian’s brand, and ship in three weeks. We did not propose that path.

Instead, we designed every section of the site specifically for Nallian: their tone of voice, their visual language, their audience, their positioning in the air cargo software landscape. The wireframes were validated section by section, in dialog with Joke, before a single line of code was written.

The result is a site that does not look like a B2B template. It looks like Nallian.

That last sentence, “it is more Nallian”, is the point of the whole project. A custom B2B website redesign is not about decoration. It is about a company finally being recognizable in a crowded category.

(More on how we balance custom craftsmanship with AI tooling further down: see Where AI helped, and where it did not.)

nallian.com

Commitment two: speed as a competitive advantage

Website speed is no longer a technical detail. It is a credibility signal and a conversion lever.

When a CTO or a procurement lead lands on your B2B website and it takes several seconds to render, they form a judgment about your company before they have read a word. In B2B SaaS, where buyers compare three vendors in parallel tabs, that judgment costs deals.

The old Joomla site scored 61 on Google Lighthouse. We set a target most agencies would consider ambitious: above 95.

We hit 95.

What this means in practice

Google Lighthouse is the standard tool the search engine uses to evaluate the quality of a website across four dimensions: performance, accessibility, best practices, and SEO. A score of 95 out of 100 places Nallian’s homepage among the best-performing websites in the B2B SaaS space.

In real-world terms:

Why this matters for the business

A fast B2B website is not a vanity metric. It is a structural advantage on three fronts:

• Google ranks faster sites higher. Site speed has been a confirmed ranking factor since the introduction of Core Web Vitals. Nallian’s competitors will need years to close that gap.
• Faster sites convert more visitors into leads. Industry studies consistently show 7 to 20 percent conversion loss for every additional second of delay above 2 seconds. Nallian is now on the right side of that math.
• Speed signals quality before the visitor reads a word. Same reason a well-lit, well-organized store signals quality before you have looked at a price tag.

nallian.com

Commitment three: total editorial autonomy

This was the commitment that mattered most for the long-term success of the website.

A beautiful, fast website that requires an agency call for every update is a beautiful, fast trap.

We built Nallian’s new platform around a custom-designed admin interface. Not a generic CMS. Not WordPress with twelve plugins. Not a page builder with seventeen popups. A visual editor designed specifically for how the Nallian marketing team actually works.

Here is what it changes, concretely:

• A library of pre-built sections. The editor picks a section type (hero, testimonial, feature grid, customer story spotlight), fills in the text, drops an image, publishes. No HTML. No plugins to configure.
• Preview before publishing, on every page. Any modification can be previewed in a private environment that renders the page exactly as it will look live, without ever risking the public version.
• Scheduled publishing, on every page. Articles, press releases, product pages, anything can be set to go live at a specific date and time.
• Complete version history with one-click rollback, on every page. Every change is saved. If a publication contains a mistake, the editor is one click away from any previous version.
• One upload, all variants. When an image is uploaded once, the system automatically generates every variant the site needs (mobile, desktop, thumbnail, social sharing card) at the exact dimensions used on the site. No manual resizing.

The shift this creates is not only operational. It changes the relationship between the marketing team and the website. The site stops being a technical asset that lives at the agency, and becomes an editorial surface that lives with the people who use it daily.

nallian.com

Where AI helped, and where it did not

In 2026, any agency claiming it built a website without using AI is either lying, behind the curve, or both. Equally, any agency claiming AI built the whole thing is selling you a generic asset that looks indistinguishable from ten thousand others.

We use AI where it makes us faster and more reliable. We do not use it where it would dilute the quality of what we deliver. Here is the honest breakdown for the Nallian project.

The pattern, if you look at it carefully, is consistent: AI accelerates the technical, internal, structured work. It never replaces the strategic, creative, or relational work.

That is why Nallian’s website does not look like an AI-generated template. Because it was not.

How we worked together

Three months from kick-off to launch, with one hard deadline (June 3, 2026) and a team across two countries. Here is how we structured the project.

1. Audit and discovery. What the Nallian team actually does day-to-day, what frustrated them about the old site, what the commercial team needed from the new one, what the competitive landscape looked like in air cargo software.
2. Content architecture and SEO strategy. Before designing a single page, we redesigned the entire site structure: navigation, page templates, content types, SEO clusters. We mapped 166 strategic keywords to 13 thematic clusters, and decided which page would own which conversation.
3. Iterative design. Every page was designed, reviewed with the Nallian team, and refined before going to development. No big reveal at the end. No “that’s not what we expected” moment. Just a steady accumulation of validated pages.
4. Build, automated testing and content migration. We built the platform on Laravel, Filament and Livewire, with a fully tested and validated CI/CD pipeline that automatically lints, tests and deploys every change. We automatically migrated the existing content from the old Joomla install: articles, press releases, events, customer stories. No copy-paste, no lost content, no broken links.
5. QA and launch. Cross-testing, training the Nallian team on the new admin, going live on the planned date.

The site went live on Wednesday, June 3, 2026, on schedule.

What was delivered

A custom-built platform on a modern, maintainable stack. No plugins, no themes, no dependencies that break six months later.

• Lighthouse score raised from 61 to 95 on the homepage
• Sub-second loading on mobile and desktop
• Existing legacy content migrated automatically from the old Joomla
• A back-office that works on mobile
• 100% editorial autonomy for the Nallian team
• Preview and version history available on every page of the site
• Scheduled publishing available on every content type
• A fully tested and validated CI/CD pipeline
• 0 third-party plugins, every feature built specifically for Nallian

What Joke said about working with us

When we asked Joke at the end of the project what made her pick Numinam, this is what she wrote:

What we learned (and what you can take away)

If you are considering a B2B website redesign for your own company, here is what this project confirmed for us. The shorthand version of what we would tell you if we were having coffee together.

1. A custom B2B website costs more upfront. It costs much less over time. No plugin breakage, no theme incompatibility every six months, no developer call for every tweak. Over a three to five-year horizon, the total cost of ownership of a custom site is consistently lower than the “cheap” template alternative.
2. Website speed has become a strategic asset. Google knows it, your prospects feel it. A slow site discredits even a premium offer. If your current site loads in more than 2 seconds, you are losing leads you will never know about.
3. Editorial autonomy is a productivity multiplier. When a marketing team does not wait on an agency to publish, content output grows significantly. The compounding effect on SEO, social proof, and pipeline is real.
4. Custom is not a luxury. It is an investment. Especially when your website is your primary lead generation channel or your first commercial impression. The opportunity cost of an underperforming B2B website is almost always higher than the cost of fixing it properly.

Joke summed it up better than we could:

That last part, “thinks along”, is the test. If the agency you are talking to is not asking better questions than you are, keep looking.

Looking for the technical details?

This page tells the business story of the project. If you have a technical profile and want to understand the architecture, the stack, the performance choices, the content versioning system, and the migration approach, reach out and we can discuss some geek stuff.

Is your B2B website holding you back?

If you recognize yourself in Nallian’s story, a site that no longer matches your level, a team blocked on every update, loading times that quietly cost you leads, we would love to hear from you.

We exist for one reason: to close the gap between what a company is and what its website shows. If that gap exists in yours, we should talk.