AI platform for creating LinkedIn posts
Vaibes
CLIENT
Vaibes
Year
2024
Vaibes was born from a simple insight: teams want to communicate, but few have the time, inspiration, or structure to post regularly on LinkedIn. I designed a platform that solves this problem at its root: producing relevant content in seconds, with a controlled tone and a clear strategy.
The Challenge
LinkedIn has become an essential business channel, but posting regularly remains a challenge for most professionals. Writer's block, lack of time, inconsistent tone between members of the same team — all barriers that prevent companies from capitalizing on their LinkedIn presence.
Vaibes needed to offer more than a simple text generator: a tool that understands the user's tone, maintains editorial consistency across a team, and produces content that drives real engagement.

The Approach
I designed the AI architecture and user experience around four pillars:
Understanding each user's tone and style through an editorial profile system;
Intelligent generation of ideas and posts based on industry trends;
Editorial consistency across team members through shared guidelines;
Simplified interface designed for non-content-marketing experts.
The AI doesn't just generate text: it learns from user feedback to progressively refine the quality and relevance of suggestions.

The Outcome
Vaibes has transformed how teams approach their LinkedIn communication. Users go from zero publications to a regular cadence within days, without significant additional effort.
The platform proves that well-designed AI doesn't create noise, but reach. Posts generated by Vaibes achieve engagement rates comparable to — or even higher than — manually written ones, thanks to the system's continuous learning.
