In 2026, integrating artificial intelligence into a website is no longer a gadget.
It has become alevier business for :
generate more leads,
automatically qualify prospects,
improve the user experience,
reduce human support,
increase conversion rates.
But how much will it really cost in Belgium in 2026?
The short answer:between €1,500 and €30,000depending on the level of intelligence, automation and integration.
The detailed answer is just below.
Quick summary of IA prices on a website
IA integration type | Min. price | Max. price |
|---|---|---|
Chatbot IA simple | 1 500€ | 3 000€ |
Advanced AI chatbot (CRM, scoring) | 3 000€ | 8 000€ |
AI for content personalization | 4 000€ | 12 000€ |
IA agents (support, qualification) | 8 000€ | 20 000€ |
Customized AI (complex processes) | 15 000€ | 30 000€+ |
What it really means to "integrate AI" on a site
AI on a website can take many forms:
conversational chatbot,
sales assistant,
recommendation engine,
automatic lead qualification,
dynamic content generation,
process automation,
support client 24/7.
Complexity (and therefore price) depends onwhat AI really doesnot the word "AI" itself.
Simple AI chatbot - €1,500 to €3,000
This is the most common type of integration.
Typical features :
gPT-based conversational chatbot,
answers based on your existing pages,
conversational form,
email or request collection,
interface simple.
Ideal for :
showcase sites,
PME,
premiers tests IA,
basic support.
Please note:
This type of chatbotdoes not replace a humanbut effectively filters and guides.
Advanced AI chatbot - €3,000 to €8,000
Here, AI becomes agenuine sales assistant.
Additional features :
cRM integration (HubSpot, Pipedrive...),
automatic lead qualification,
scoring intelligent,
routing to the right team,
conversation history,
personalized answers.
Ideal for :
b2B companies,
sales teams,
high-traffic sites,
qualified lead generation.
Typical ROI :
+20 to +50% qualified leads at constant traffic.
Content personalization AI - €4,000 to €12,000
This AI adapts the content of the site to the visitor:
business sector,
behavior,
provenance (SEO, Ads, LinkedIn…),
browsing history.
Examples:
dynamic headlines,
Customized CTAs,
page recommendations,
contextual messages.
Impact direct :
+10 to +40% conversion depending on the case.
IA agents - €8,000 to €20,000
This is more than just a chatbot.
AI becomes aautonomous agent capable of :
respond to complex requests,
interact with internal databases,
déclencher des workflows,
create or update CRM records,
manage support tickets,
schedule appointments.
Ideal for :
high-volume companies,
customer support,
advanced pre-qualification,
reduced human costs.
Tailor-made AI - €15,000 to €30,000+ - AI for the home
Most advanced cases :
integration with several internal systems,
complex business rules,
proprietary data,
enhanced safety,
specialized models,
multi-langues.
This type of project is comparable to asoftware developmentnot simple web integration.
Recurring AI costs (often overlooked)
AI always involves monthly costs.
API IA (OpenAI, Anthropic, etc.)
50€ to 500€/month depending on use.
Hosting & orchestration
50€ to 300€/month.
Maintenance & adjustments
100€ to 500€/month.
Average monthly budget :150€ à 1 200€.
What makes prices soar (or fall)?
Factors that increase cost :
internal data to be connected,
CRM / ERP,
complex business rules,
multi-langues,
high volumetry,
high level of safety.
Factors that reduce costs :
usage simple,
public data,
clear perimeter,
specific objectives.
Should you integrate AI on your site in 2026?
Oui, si :
you have traffic,
you generate leads,
you lose time in qualification,
you want to improve the customer experience,
you're looking for a competitive edge.
Non, si :
your site is little visited,
your processes are unclear,
you don't yet have a digital strategy.
The Numinam approach to AI
Numinam integrates AI only when it bringsmeasurable ROI :
lead generation,
support reduction,
improved conversion rate,
useful automation.
Typical Numinam budget:
3 000€ à 20 000€according to the desired level of intelligence.
Ai & Automation
Are your teams still doing manually what AI could do?