For B2B, service and booking websites.

Website conversion rate optimisation. More clients for the same budget.

Your site gets visits but few enquiries, or too many enquiries from the wrong people. I find out why.

Get your free auditSee what I work on
SDVVBJVJA

5/5 on Google, 3 reviews

Sébastien Balieu, your personal contact from start to finish.

They trusted me with their website
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Signs you need to act now.

A site can get visits you have paid for every day, and almost no enquiries.

  • My contact form barely gets used

    To test: remove the less important fields, put your proof next to the button and offer online booking as an alternative.

  • Visitors leave as soon as they land on my home page

    To test: rework the value proposition, the target audience and the next step you offer the visitor.

  • The enquiries I get are poorly qualified

    To test: rework the site copy, add qualifying questions to the form, then automate sorting and follow-up all the way into your CRM.

  • My enquiries have dropped since the redesign

    To test: restore the redirects and the lost pages, then repair the journey on the site you already have.

  • My paid campaigns keep getting more expensive

    To test: create one landing page per campaign, true to the ad, and track the cost per enquiry with you.

  • I don't know how visitors use my site

    To test: install a heatmap tool, build a tracking plan and set up a weekly report.

Recognise any of these signs?

Get your free audit
Client proof

Websites that generate enquiries.

Three projects where the visitor journey was redesigned, from the first click to the quote request.

All case studies

Your visitors' journey, step by step.

From the landing page to the form submission, I trace your visitors' path with Google Analytics (GA4), heatmaps and session recordings.

  • The path to the form
  • How clear the offer is
  • The form itself
  • The proof on display
  • The mobile experience
  • Loading speed
The old Nallian home page, before the redesign
The home page of the Nallian website, rebuilt by Numinam
What I work on

Fixes chosen from the audit.

I put in place the fixes for your blockers, in order of their impact on your enquiries.

  • Measurement

    I install or fix your analytics tools, so you know how many enquiries you get and where they come from.

  • UX/UI

    I redesign the pages and journeys that hold visitors back. You approve the Figma mockups before they are built.

  • Content and offer

    I clarify your message, put your proof up front and write calls to action that tell visitors what to do next.

  • Campaign landing pages

    I create a landing page for each Google Ads or Meta campaign, working with the person who runs your ads.

  • Forms and contact

    I remove unnecessary fields, add qualifying questions and offer online booking as an alternative.

  • Full redesign

    I rebuild the site when the current one can no longer evolve. After a disappointing redesign, I fix the existing site first.

  • Automation

    I automate the reply, qualification and follow-up of enquiries, all the way into your CRM.

  • Not sure which fix to start with? The audit ranks them for you.

    Get your free audit
Your tools

Your CMS and tools, even custom-built.

Enquiry blockers come down to visitor psychology. A form that is too long or a vague message holds people back in the same way on WordPress, on Webflow or on a custom-built site. I then connect your enquiries to your CRM and your booking tool.

  • WordPressCMS
  • WebflowCMS
  • WixCMS
  • SquarespaceCMS
  • FramerCMS
  • DrupalCMS
  • HubSpotCMS and CRM
  • PipedriveCRM
  • SalesforceCRM
  • CalendlyBooking
  • Custom-builtYour code
How it works

The same method, applied to your site.

Five steps, from my first look at your site to the monthly review.

  1. Step 130 min · free

    The free audit

    I go through your site as a visitor would, all the way to the form. Within 48 working hours, you receive around ten blockers ranked by impact, each with a screenshot and the proposed fix, whether you work with me or not.

  2. Step 21 to 2 weeks

    Measurement first

    I check that every enquiry is counted, with its source, in Google Analytics (GA4) or your analytics tool, so there is a reliable starting point before I touch anything.

  3. Step 31 meeting

    Priorities

    I rank each improvement by its expected impact on your enquiries and the effort it takes. You know the plan and the order of the work.

  4. Step 42 to 6 weeks

    Implementation

    Your team or my partners handle it, or I do it myself. Either way, I run the project. If there is enough traffic, I validate each change with an A/B test.

  5. Step 5Every month

    Follow-up

    Every month, a clear review of the work done and its effect on your enquiries, compared with the starting point. Then we decide together what comes next.

The first step commits you to nothing.

Start with the free audit
My commitments

You know what to expect.

These commitments apply from our first conversation, before anything is signed.

Before you sign

  • I analyse your site myself.
  • You get a written audit within 48 working hours, and you keep it, even if you go no further.
  • If the problem lies in your offer, your traffic or your market, I tell you so, and I don't offer you ongoing support.
  • We set the goals together once we have seen your numbers.

During the engagement

  • I fix the existing site first, before any talk of a redesign.
  • You approve the mockups before anything on the site changes.
  • Every change is measured against the starting point.
  • You see the changes that worked, and the ones that made no difference.
  • I stay your contact until the last review.

Still unsure? Start with the audit, it's free.

Get your free audit

Twenty years in digital marketing, ten of them building and selling my own products.

I was head of digital marketing at Walibi and then at Zetes, founded a web agency in Brussels, then co-founded Coddy, which I grew across 9 countries.

I carry out every audit myself and stay your contact from start to finish.

My background
Sébastien Balieu

Sébastien Balieu

Founder of Numinam, co-founder of Coddy

Get your free audit

  • 20 years

    in digital marketing, since 2006

  • 250,000+

    players served by Coddy

  • +31%

    conversion rate for Coddy since its redesign

  • 48 h

    to receive your audit, written by me

Testimonials

Over to my clients.

Heat Me · UX
Nallian · Redesign
FAQ

Your questions about conversion rate optimisation.

The questions businesses whose website generates enquiries ask me most often.

CRO stands for conversion rate optimisation. It means increasing the share of visitors who take action on your site (a quote request, a call or a booking) with the traffic you already have. I observe the journeys, fix the blockers one by one and measure the effect of each change on your enquiries.

The first effects usually show after 6 weeks. I start by checking the measurement, then launch a first piece of work. After that, each monthly review shows you how your enquiries are moving.

From €2,490 excl. VAT per month. The audit is free. Before you commit, the quote sets out the deliverables, the planned capacity and the terms.

All of them. WordPress, Webflow, Wix, Squarespace, Framer, Drupal, HubSpot, and custom-built sites. Your enquiries can then flow into your CRM (HubSpot, Pipedrive or Salesforce) and your Calendly calendar.

No. With high traffic, I validate changes with A/B tests. With modest traffic, I rely on journey analysis, session recordings and feedback from your customers, then measure the effect of each change over time.

I track the enquiries you receive, how qualified they are and where they come from, in your CRM where possible. You see the effect on lead generation long before any contract is signed.

With a diagnosis of the current site. A drop after launch often comes from missing redirects, lost pages or a broken journey. I fix the existing site before suggesting anything else.

No. I optimise the pages your campaigns lead to. I'm happy to work with the agency or the person who runs them, and we keep an eye on the cost per enquiry together.

Averages vary too much from one sector to another to serve as a benchmark. I compare your site with itself, before and after each change. That is the only comparison that tells you whether an improvement worked.

As few as possible, while still qualifying the enquiry. Each field should help you reply better or sort better. Everything else can wait for the first conversation.

A UX audit looks at the user experience, the journeys and usability. A website audit also covers measurement, speed and content. My audit covers both, from a single angle, your enquiries.

Yes, as an alternative to the form. For a consultancy business, booking a slot directly often reassures people more than a contact form.

Can't find your question?Ask me directly

Free audit

Find the blockers holding back your enquiries.

Within 48 working hours, you receive around ten blockers on your site, ranked by impact, each with its proposed fix. The document is yours to keep, whether you work with me or not.

Get your free audit