About

20 years of experience in product, ecommerce, UX/UI and development.

I'm Sébastien Balieu. I headed digital marketing at Walibi and then at Zetes, founded a web agency in Brussels, co-founded Coddy and now publish Harmonia. I carry out every audit myself and stay your contact from start to finish.

  • Since 2006

    20 years

    Of digital marketing: in-house, agency-side, then running my own products.

  • Sébastien Balieu, founder of Numinam
  • Coddy

    9 countries

    More than 250,000 players served by the urban games platform I co-founded.

  • Sébastien Balieu and a Coddy business partner during a game in the city
  • Sébastien Balieu in the mountains
  • Coddy

    +31%

    Conversion rate since the site redesign went live on 1 September 2026.

  • Sébastien Balieu by the sea
  • Harmonia

    +156%

    Revenue in one month for the family app I publish.

My career

Twenty years of selling online, in-house, agency-side and as a publisher.

  1. 2006

    AvantageGolf

    Digital marketing manager

    One of the first online golf shops in France, launched between London and Paris when nobody believed in it.

  2. 2009

    Walibi

    Digital marketing manager

    The digital transformation of the parks in Belgium, France and the Netherlands, and online ticket sales for several of them.

  3. 2014

    Zetes

    Digital marketing manager

    Acquisition and marketing automation for large B2B accounts, then the redesign of a site with more than 1,000 pages, in 8 languages, for 17 countries.

  4. 2016

    One More Pixel

    Founder

    A web agency in Brussels building websites and business apps, and the lesson that a poorly scoped project gets complicated long before the technical work does.

  5. 2018

    Kalio

    Co-founder

    One More Pixel becomes Kalio, a web and mobile agency co-founded with Didier Boulvin and Stéphane Draux, and gets its first team of developers.

  6. 2020

    Coddy

    Co-founder and CEO

    An urban escape games platform, funded in 2022 and used by more than 250,000 players in 9 countries.

  7. 2025

    Harmonia

    Publisher

    A mobile app that helps families track children's chores and rewards, released in November 2025 on the App Store and Google Play.

  8. 2025

    Numinam

    Founder

    Conversion rate optimisation for websites, online shops and apps: every change shipped, then measured.

What I believe

FromawebagencyinBrusselstoaplatformusedin9countries,onerule:everychangeismeasuredinsales.

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5.0 / 5 on Google, 3 reviews
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Testimonials

Over to my clients.

Nallian · Redesign
Heat Me · UX
Free audit

Talk to me directly.

I review your website, online shop or app myself. Within 48 working hours, you get around ten blockers ranked by impact, each with the fix I suggest.

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