Today, a showcase site is the cornerstone of a Belgian company's digital presence: SMEs, freelancers, consultants, schools, liberal professions.. But in 2026, prices will vary enormously: from €1,000 to over €10,000 depending on your ambitions, the complexity, and the service provider you choose.
In this article, you will discover :
- visitactual price ranges in Belgium,
- whichvaries the cost,
- how much does a showcase site costfreelance vs agence,
- mistakes to avoid,
- what budget to choose depending on your situation.
Quick summary: how much does a showcase site cost in Belgium?
| Type of website | Min. price | Max. price | Deadlines |
|---|---|---|---|
| Single window (4-8 pages) | 1 000€ | 4 000€ | 4–8 weeks |
| Advanced showcase (10+ pages, blog, advanced SEO) | 4 000€ | 10 000€+ | 8–12 weeks |
| Premium showcase (custom design, animations, integrations) | 7 000€ | 15 000€ | 10-14 weeks |
Verdict rapide : The majority of Belgian SMEs investbetween €2,500 and €6,000 for a high-performance, lead-generation-oriented showcase site.
1. What is a showcase site (and what's included)
The purpose of a showcase site is to :
- present your business,
- gain your visitors' trust,
- generate leads (forms, calls, reservations),
- improve your local or national referencing.
It generally includes :
- 4 to 12 pages (Home, Services, About, Contact...),
- responsive design,
- Basic technical SEO,
- form integration,
- configuration analytics.
A showcase sitedoes not include e-commerce, customer area, configurator, complex back-office.
For these projects → see our main guide :
2. Price of a simple showcase site (4-8 pages) - €1,000 to €4,000
It's the standard for freelancers, consultants and small businesses.
What's usually included :
- Semi-custom design based on a template,
- Sections simples,
- Pages Services / About / Contact,
- Basic technical SEO (tags, structure),
- CMS installation (if WordPress).
Ideal for :
- Getting started,
- Have a professional presence,
- Petits budgets.
Typical providers :
- Freelance : 1 000€ - 2 000€
- Small agency : 2 000€ - 4 000€
3. Price of an advanced showcase site (10+ pages, blog, SEO) - €4,000 to €10,000
This is the most common category for Belgian SMEs who want to un site performantconversion & SEO.
What's included :
- Professional, made-to-measure design,
- SEO optimized blog,
- Complete content architecture,
- Several forms (lead magnet, quote, contact...),
- Light animations, transitions, interactions,
- Integrations (Google Analytics 4, CRM, newsletters),
- More advanced SEO (structure, internal linking, editorial content).
Ideal for :
- SMEs that want to generate leads on a regular basis,
- Local or national companies with several departments,
- B2B players who need solid branding.
Typical providers :
- Freelance expert : 4 000€ - 6 000€
- Specialized agency : 5 000€ - 10 000€
This is the range I work in at Numinam (see section 10 for details).
4. Premium showcase site (customized, animations, AI) - €7,000 to €15,000
For companies who want a site that really stands out from the crowd.
Usually includes :
- Design 100% sur-mesure,
- Motion design / advanced micro-interactions,
- Very detailed service pages,
- Advanced integrations (CRM, sales tools),
- Advanced UX analysis,
- Chatbot AI or conversational assistants,
- Core Web Vitals optimization.
Ideal for :
- Agencies, consulting firms, tech companies,
- Brands that want a high-impact site,
- Companies whose site needs to reflect a high level of expertise.
5. What determines the price of a showcase site (6 key factors)
1. Number of pages
+150€ to +500€ per additional page.
2. Design level
- Template → economical
- Made-to-measure → +30 to +50%
3. SEO included
Basic SEO: included. Strategic SEO (keyword research, content plan, copywriting): +1,000€ to +5,000€.
4. Additional functions
- Advanced form
- Calendar, booking
- AI Chatbot
- CRM integration
Each feature can add €500 to €4,000.
5. Your chosen CMS: WordPress, Webflow or Astro
- WordPress = more economical but high maintenance
- Webflow = better design but more expensive license
- Astro = the fastest, ideal for performance-oriented SMEs
6. The service provider (freelance vs. agency)
Freelance → cheaper, fewer guarantees. Agency → more expensive, better expertise, long-term follow-up. Brussels-based company? See my dedicated page on website creation in Brussels: prices, timelines and the Digitalization Grant up to 70%.
6. How much does it cost to maintain a showcase site?
Expect €600 to €2,400/year depending on:
- security update,
- backups,
- monitoring,
- ongoing SEO optimization,
- content updates.
7. Examples of realistic budgets for a Belgian SME
Case 1: SME service (plumber, electrician, consultant)
- Budget: €2,500 - €5,000
- Objective: calls + forms
- Typical ROI: 3 to 6 months
Case 2: B2B SME (agency, firm, technology)
- Budget: 5 000€ - 10 000€
- Objective: credibility + generation of qualified leads
Case 3: Company with strong branding
- Budget: 8 000€ - 15 000€
- Objective: premium / high-end site
8. Mistakes to avoid
Choose only on price
A €800 showcase site will have no performance, no SEO and no follow-up.
Neglecting SEO
Adding SEO after the fact = 3x more expensive.
Thinking WordPress is "free
Maintenance can cost more than the site itself.
Not framing your lens
A showcase site must have1 main objective : calls, quote requests, downloads, appointments.
9. What budget should you set aside for your showcase site?
Here's a simple estimate:
| Profil | Recommended budget |
|---|---|
| Independent | 1 500€ - 3 000€ |
| Small SME | 2 500€ - 5 000€ |
| Established SME | 5 000€ - 10 000€ |
| High-end company | 8 000€ - 15 000€ |
Need a customized audit?
10. How much does it cost to work with Numinam?
Who is behind Numinam? I'm Sébastien Balieu, a freelance web developer and UX/UI designer based in Brussels, founder of Numinam. My specialty: ultra-fast websites: loading in under 1 second, 95+ on PageSpeed (Astro), built for SEO and conversion from the ground up, with custom design and, where relevant, AI integration.
Average price for a showcase site with Numinam: €3,500 to €7,000 , delivered in 3 weeks to 3 months, response within 24 hours. You keep full ownership of the code, the domain name and all access credentials; the number of pages, included revisions and recurring costs are spelled out in every quote.
Recent example: Harmonia, a bilingual showcase site of about ten pages, delivered for €6,900.
→ Request your quote. I'll get back to you within 24 hours.
