Creating a landing page in 2026 is no longer simply "making a page". A landing page is aacquisition tool it must convert, convince, capture a lead or trigger a purchase.
In Belgium, prices range from400 and €3,000depending on your marketing objectives and the quality of the work (design, copywriting, strategy, integrations).
This guide will help you determinethe ideal budget for your landing page - whether for an advertising campaign, product launch or market test.
Quick summary: how much will a landing page cost in Belgium in 2026?
| Type of landing page | Min. price | Max. price |
|---|---|---|
| Landing page simple (template) | 400€ | 800€ |
| Conversion-optimized landing page | 800€ | 1 500€ |
| Landing page premium (sur-mesure + A/B testing) | 1 500€ | 3 000€ |
Typical range for a Belgian SME :800€ - 1 500€
What's a landing page (and what you're really buying)
A landing page is aresult-oriented single page. Unlike a showcase site, it serves a single purpose:
- get a lead,
- sell a product,
- generate a registration,
- make an appointment.
It often includes :
- a clear value proposition,
- un header impactant,
- profit-oriented sections,
- social proof (notices, logos, figures),
- a single CTA,
- an optimized form.
A landing page is not a mini-site: it eliminates distractions to maximize conversion rates.
Single landing page - €400 to €800
Suitable for small projects or market tests.
Usually includes :
- a pre-existing template,
- some basic sections,
- a simple form,
- responsive mobile.
Ideal for :
- un proof of concept,
- a one-off campaign,
- a product to test.
Typical service provider : beginner or intermediate freelancer.
Conversion-optimized landing page - €800 to €1,500
The best value for money for small and medium-sized businesses measurable results.
Includes :
- semi-custom design,
- conversion-oriented copywriting,
- aIDA/PASTOR psychological structure,
- one-line USP,
- testimonials,
- integrations (CRM, email, GA4),
- optimized mobile responsive design.
Ideal for :
- Google Ads or Meta Ads campaigns,
- launch of a new service,
- b2B acquisition,
- SaaS early-stage.
Why this budget works : an optimized landing page can multiply by 2 to 4 vos conversions.
Premium landing page (customized, animations, A/B testing) - €1,500 to €3,000
For companies that want a landing pagehigh-performanceused on large-scale campaigns.
Includes :
- made-to-measure design,
- modern animations (micro-interactions),
- copywriting expert,
- analysis UX,
- tracking poussé (heatmaps, scroll depth),
- tests A/B sur CTA, headline et sections,
- optimisation Core Web Vitals.
Ideal for :
- d2C brands,
- Mature SaaS,
- high-end B2B practices,
- national campaigns.
What determines the price of a landing page?
Le copywriting
Copywriting representsup to 60% of performance. Amateur work = low conversions. Expert work = high conversions.
The design
- Template: fast and economical
- Made-to-measure: +40 to +80
Integrations
CRM, newsletter, Google Ads, Meta Pixel : +100 to 500 depending on complexity.
Advanced tracking
Heatmaps, GA4 custom events, ROAS tracking → increase data quality and complexity.
The number of variants
A/B testing = +20 to +30% on initial budget.
The technology used
- WordPress → fast and economical
- Webflow → more design, less flexibility
- Astro →the fastestideal for conversion and SEO. Numinam prefers Astro for its superior performance.
Maintenance: how much does a landing page cost?
Almost nothing, unless you're doing continuous testing. Budget : 0 to €30/month.
Except in special cases:
- landing pages sur Webflow (licence),
- gestion A/B testing,
- campaigns requiring frequent updates.
→ See also: Recurring website costs (/cout-maintenance-site-web)
Example budgets for a Belgian SME in 2026
Google Ads campaign
Landing page: €1,000. Result: +20% to +40% conversions on average.
Launch of a new B2B service
Landing premium : 1 500€. Result: several qualified leads within the first few weeks.
Startup / SaaS
Landing page + variants A/B : 2 000€ - 3 000€. Result: data-driven acquisition.
Mistakes to avoid
Choose a landing page that's pretty but not strategic
Beauty doesn't convert. Visitmessage converts.
Under-investing in copywriting
Without solid copywriting, your landing page becomes a poster - not a sales tool.
Add too many objectives
1 landing page = 1 objectif. Two objectives = two landing pages.
Forget to connect the landing to your CRM
Losing leads = losing money.
What budget do you need to match your ambitions?
| Objectif | Recommended budget |
|---|---|
| Test or small project | 400€ - 800€ |
| SME campaign | 800€ - 1 500€ |
| Acquisition agressive / premium | 1 500€ - 3 000€ |
Create your landing page with Numinam
Numinam designs landing pages:
- ultra-rapids (Astro),
- optimized for conversion,
- for your Ads campaigns,
- with professional copywriting if necessary,
- tailored to your acquisition strategy.
Average price :€800 to €1,800
→ Request a free estimate : contact@numinam.com
