Creating a landing page in 2026 is no longer simply "making a page".
A landing page is aacquisition tool it must convert, convince, capture a lead or trigger a purchase.
In Belgium, prices range from400 and €3,000depending on your marketing objectives and the quality of the work (design, copywriting, strategy, integrations).
This guide will help you determinethe ideal budget for your landing page - whether for an advertising campaign, product launch or market test.
Quick summary: how much will a landing page cost in Belgium in 2026?
Type of landing page | Min. price | Max. price |
|---|---|---|
Landing page simple (template) | 400€ | 800€ |
Conversion-optimized landing page | 800€ | 1 500€ |
Landing page premium (sur-mesure + A/B testing) | 1 500€ | 3 000€ |
Typical range for a Belgian SME :800€ - 1 500€
What's a landing page (and what you're really buying)
A landing page is aresult-oriented single page.
Unlike a showcase site, it serves a single purpose:
get a lead,
sell a product,
generate a registration,
make an appointment.
It often includes :
a clear value proposition,
un header impactant,
profit-oriented sections,
social proof (notices, logos, figures),
a single CTA,
an optimized form.
A landing page is not a mini-site:
it eliminates distractions to maximize conversion rates.
Single landing page - €400 to €800
Suitable for small projects or market tests.
Usually includes :
a pre-existing template,
some basic sections,
a simple form,
responsive mobile.
Ideal for :
un proof of concept,
a one-off campaign,
a product to test.
Typical service provider :
beginner or intermediate freelancer.
Conversion-optimized landing page - €800 to €1,500
The best value for money for small and medium-sized businessesmeasurable results.
Includes :
semi-custom design,
conversion-oriented copywriting,
aIDA/PASTOR psychological structure,
one-line USP,
testimonials,
integrations (CRM, email, GA4),
responsive mobile optimisé.
Ideal for :
google Ads or Meta Ads campaigns,
launch of a new service,
b2B acquisition,
SaaS early-stage.
Why this budget works :
an optimized landing page canmultiply by 2 to 4 vos conversions.
Premium landing page (customized, animations, A/B testing) - €1,500 to €3,000
For companies that want a landing pagehigh-performanceused on large-scale campaigns.
Includes :
made-to-measure design,
modern animations (micro-interactions),
copywriting expert,
analysis UX,
tracking poussé (heatmaps, scroll depth),
tests A/B sur CTA, headline et sections,
optimisation Core Web Vitals.
Ideal for :
d2C brands,
Mature SaaS,
high-end B2B practices,
national campaigns.
What determines the price of a landing page?
Le copywriting
Copywriting representsup to 60% of performance.
Amateur work = low conversions.
Expert work = high conversions.
The design
Template → fast and economical
Made-to-measure → +40 to +80
Integrations
CRM, newsletter, Google Ads, Meta Pixel :
+100 to 500 depending on complexity.
Le tracking avancé
Heatmaps, GA4 custom events, ROAS tracking → increase data quality and complexity.
The number of variants
A/B testing = +20 to +30% on initial budget.
The technology used
WordPress → fast and economical
Webflow → more design, less flexibility
Astro →the fastestideal for conversion and SEO
Numinam prefers Astro for its superior performance.
Maintenance: how much does a landing page cost?
Almost nothing, unless you're doing continuous testing.
Budget :0 to €30/month.
Except in special cases:
landing pages sur Webflow (licence),
gestion A/B testing,
campaigns requiring frequent updates.
→ See also: Recurring website costs (/cout-maintenance-site-web)
Example budgets for a Belgian SME in 2026
Google Ads campaign
Landing page: €1,000
Result: +20% to +40% conversions on average.
Launch of a new B2B service
Landing premium : 1 500€
Result: several qualified leads within the first few weeks.
Startup / SaaS
Landing page + variants A/B : 2 000€ - 3 000€
Result: data-driven acquisition.
Light speed website
Sites that load in <1s - to reduce lead loss by up to 30-40%.
Mistakes to avoid
Choose a landing page that's pretty but not strategic
Beauty doesn't convert. Visitmessage converts.
Under-investing in copywriting
Without solid copywriting, your landing page becomes a poster - not a sales tool.
Add too many objectives
1 landing page = 1 objectif.
Two objectives = two landing pages.
Forget to connect the landing to your CRM
Losing leads = losing money.
What budget do you need to match your ambitions?
Objectif | Recommended budget |
|---|---|
Test or small project | 400€ - 800€ |
SME campaign | 800€ - 1 500€ |
Acquisition agressive / premium | 1 500€ - 3 000€ |
Create your landing page with Numinam
Numinam designs landing pages:
ultra-rapids (Astro),
optimized for conversion,
for your Ads campaigns,
with professional copywriting if necessary,
tailored to your acquisition strategy.
Average price :800€ à 1 800€
→ Request a free estimate :contact@numinam.com