Creating a landing page in 2026 is no longer simply "making a page". A landing page is an acquisition tool: it must convert, convince, capture a lead or trigger a purchase.
In Belgium, prices range from €400 to €3,000, depending on your marketing objectives and the quality of the work (design, copywriting, strategy, integrations).
This guide will help you determine the ideal budget for your landing page, whether for an advertising campaign, a product launch or a market test.
Quick summary: how much will a landing page cost in Belgium in 2026?
| Type of landing page | Min. price | Max. price |
|---|---|---|
| Landing page simple (template) | 400€ | 800€ |
| Conversion-optimized landing page | 800€ | 1 500€ |
| Landing page premium (sur-mesure + A/B testing) | 1 500€ | 3 000€ |
Typical range for a Belgian SME: €800 to €1,500
What's a landing page (and what you're really buying)
A landing page is a result-oriented single page. Unlike a showcase site, it serves a single purpose:
- get a lead,
- sell a product,
- generate a registration,
- make an appointment.
It often includes:
- a clear value proposition,
- a strong header,
- benefit-oriented sections,
- social proof (reviews, logos, figures),
- a single CTA,
- an optimized form.
A landing page is not a mini-site: it eliminates distractions to maximize conversion rates.
Single landing page: €400 to €800
Suitable for small projects or market tests.
Usually includes:
- a pre-existing template,
- some basic sections,
- a simple form,
- a responsive mobile layout.
Ideal for:
- a proof of concept,
- a one-off campaign,
- a product to test.
Typical service provider: a beginner or intermediate freelancer.
Conversion-optimized landing page: €800 to €1,500
This is the best value for money for an SME that wants measurable results.
Includes:
- semi-custom design,
- conversion-oriented copywriting,
- an AIDA/PASTOR psychological structure,
- one-line USP,
- testimonials,
- integrations (CRM, email, GA4),
- optimized mobile responsive design.
Ideal for:
- Google Ads or Meta Ads campaigns,
- launch of a new service,
- B2B acquisition,
- early-stage SaaS.
Why this budget works: a dedicated page that picks up the ad's message usually converts better than a generic home page, where visitors have to find on their own what they were promised a few seconds earlier.
Premium landing page (custom design, animations, A/B testing): €1,500 to €3,000
For companies that want a high-performance landing page used on large-scale campaigns.
Includes:
- made-to-measure design,
- modern animations (micro-interactions),
- expert copywriting,
- UX analysis,
- advanced tracking (heatmaps, scroll depth),
- A/B tests on the CTA, the headline and the sections,
- Core Web Vitals optimization.
Ideal for:
- D2C brands,
- Mature SaaS,
- high-end B2B practices,
- national campaigns.
What determines the price of a landing page?
Copywriting
Copywriting is often what makes the difference: it is where the gap between amateur and expert work shows up fastest in the numbers.
The design
- Template: fast and economical
- Custom design: adds 40% to 80% to the budget
Integrations
CRM, newsletter, Google Ads, Meta Pixel: €100 to €500 depending on complexity.
Advanced tracking
Heatmaps, GA4 custom events, ROAS tracking → increase data quality and complexity.
The number of variants
A/B testing = +20 to +30% on initial budget.
The technology used
- WordPress → fast and economical
- Webflow → more design, less flexibility
- Astro → the fastest, ideal for conversion and SEO. Numinam builds on Astro for that reason.
Maintenance: how much does a landing page cost?
Almost nothing, unless you run continuous tests. Budget: €0 to €30 per month.
Except in special cases:
- landing pages on Webflow (licence fee),
- A/B test management,
- campaigns requiring frequent updates.
See also what website maintenance costs in Belgium.
Example budgets for a Belgian SME in 2026
Google Ads campaign
Landing page: around €1,000 to €1,500, so that every paid click lands on a page that repeats the ad's promise exactly.
Launch of a new B2B service
Premium landing page: €1,500. Result: several qualified leads within the first few weeks.
Startup / SaaS
Landing page plus A/B variants: €2,000 to €3,000. Result: acquisition driven by data.
Mistakes to avoid
Choose a landing page that's pretty but not strategic
The message is what converts, ahead of the design.
Under-investing in copywriting
Without solid copywriting, your landing page works as a poster rather than a sales tool.
Add too many objectives
One landing page, one objective. Two objectives means two landing pages.
Forget to connect the landing to your CRM
A lead that lands in an inbox nobody watches is a lead lost.
What budget do you need to match your ambitions?
| Objectif | Recommended budget |
|---|---|
| Test or small project | 400€ - 800€ |
| SME campaign | 800€ - 1 500€ |
| Acquisition agressive / premium | 1 500€ - 3 000€ |
Create your landing page with Numinam
Numinam designs landing pages:
- very fast (Astro),
- optimized for conversion,
- for your Ads campaigns,
- with professional copywriting if necessary,
- tailored to your acquisition strategy.
My prices are published: a landing page starts at €1,190, or two working days at €595, and it goes live within a week. The details are on the landing page offer.
To scope your campaign, the free 25-minute audit checks whether a landing page is enough and helps define the message.
